Unit 1 Motivations to Go Abroad Section One: Business Communications Making an Offer Section Two: Text Motivations to Go Abroad Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Concerns and Problems of Going International Unit 2 International Market Research Section One: Business Communications Doing Business in China Section Two : Text International Market Research Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Market Research in Management Unit 3 Determining Research Objectives Section One: Business Communications Decision Making in China Section Two: Text Determining Research Objectives Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Using Aims and Objectives to Create a Business Strategy --Experience From Kellogg Unit 4 What Is Marketing Section One: Business Communications Product Presentation Section Two : Text Marketing Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Marketing Is All Around Us Unit 5 The Marketing Process Section One: Business Communications Marketing Strategy Section Two: Text The Marketing Mix Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Market Segmentation Unit 6 Target Market Selection Section One: Business Communications Developing a New Market Section Two : Text How to Select Target Market Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Estimating Market Potential Unit 7 Marketing in the 21st Century Section One: Business Communications Counter-Offer Section Two: Text Global Marketing in the Twenty-first Century Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Managing the Marketing Efforts Unit 8 Business Negotiation Section One: Business Communications Meeting a Trade Delegation Section Two: Text Steps of Business Negotiation Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading The Negotiating Skills Unit 9 Establishment of Contract Section One: Business Communications Contract Negotiation -- Price Section Two: Text Fundamentals of a Contract Section Three: Exercises Section Four: Biz Fueling Station Section Five: Business Reading Breach of Contract KEY TO EXERCISES 附錄一 全國國際商務(wù)英語考試（二級(jí)）大綱 附錄二 全國國際商務(wù)英語考試（二級(jí)）樣題 附錄三 全國國際商務(wù)英語考試（二級(jí)）口試樣卷 附錄四 全國國際商務(wù)英語考試（二級(jí)）樣題參考答案 附錄五 全國國際商務(wù)英語考試（二級(jí)）樣題聽力原文
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