Unit 1 Business & Industry Text A Start a Business Text B Entrepreneurship in China-Let a Million Flowers Bloom Supplementary Reading Building Excitement-Can China Avoid a Bubble? Unit 2 Capital Markets Text A Banking Industry Text B Stock Exchange Supplementary Reading American Stock Markets-Reversal of Fortune Unit 3 International Marketing Text A Business Planning-Marketing Planning Text B Supporting Offline Campaign Launches With OnlineMarketing Supplementary Reading Online-coupon Firms-Groupon Anxiety Unit 4 International Investment and Credit Text A A Financial Mamage Text B How to Promote and Regulate International Investments? Supplementary Reading Moving Toward a Global Currency Unit 5 Business Elite Text A The Resurrection of Steve Jobs——That Which Does Not Kill theBoss of Apple Seems to Make Him Stronger Text B Ann Moore: The CEO of Time Supplementary Reading Steve Jobs and the iPad of Hope——Apple's Innovation Machine ChurnsOut Another Game-changing Device Unit 6 E-Commerce Text A In E-Commerce, More Is More Text B The Alibaba E-Commerce Empire Supplementary Reading Online Shopping: Selling Becomes Sociable Unit 7 Econonuc Globalization and Multinational Corporation Text A Globalization vs. Economic Sovereignty Text B The World's Top Choice——-China Remains the Most PopularDestination for Foreign Direct Investment Supplementary Reading McDonald's Eyes Growing Presence in Local Market Unit 8 Economic Regulations and Law Text A U.S.Sets 21st Century Goal: Building a Better PatentOffice Text B Anti-trust Law Treats \All Firms Equally\ Over 140 CasesHandled; Rules in Line With International Principles Supplementary Reading China E-commerce Giant Launches Campaign to Fight OnlinePiracy Unit 9 Economic Crisis Text A The Great Depression Text B U.S.Subprime Mortgage Crisis Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis Unit 10 Human Resources Management Text A Capturing the State of Human Resources in An AnnualReport Text B The Tech Effect On Human Resources Supplementary Reading Risk Management and Human Resources Team Up to Cut AbsenceCosts Unit 11 Advertising and Publicity Text A Internet Advertising Text B Beijing Tries to Push beyond \ Made in China\ Supplementary Reading The Harder Hard Sell Unit 12 Training Unit 13 Corporate Culture Unit 14 Business Ethics and Corporate Social Responsibility Unit 15 WTO & China Key to Exercises References
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