序言 Preface 第一章 父親的啟蒙教育 Chapter 1 Elementary Education from Father 1.意大利移民的兒子 The Son of Italian Immigrants 2.相親相愛(ài)的一家人 Harmonious Family 3.勇敢面對(duì)經(jīng)濟(jì)大蕭條 Face to The Great Depression 4.父親的生意經(jīng) Father's Business Sense 5.人生的導(dǎo)師 Mentor in Life 第二章 成長(zhǎng)中的少年 Chapter 2 Growth of Teenagers 1.被孤立的孩子 An Isolated Child 2.競(jìng)選學(xué)生干部 To run for Student Leaders 3.未能參軍的遺憾 A Pity for did not join the Army 4.充實(shí)的大學(xué)生活 Fulfilling University Life 5.值得慶幸的一年 A Matter for Rejoicing 第三章 福特情結(jié) Chapter 3 Ford Complex 1.被父親帶進(jìn)汽車世界 Into the automotive World by his Father 2.福特公司的實(shí)習(xí)工程師 The Internship Engineers of the Ford Motor Company 3.重新定位自己 Reposition Himself 4.向推銷專家學(xué)習(xí)推銷技巧 Learning to the Marketing Expert Marketing Skills 5.良師益友比徹姆 Mentor Beacham 第四章 事業(yè)與愛(ài)情雙豐收 Chapter 4 Successful Career and Love 1.扔雞蛋的促銷活動(dòng) Throwing Eggs of Promotional Activities 2.“56美元買56新車” 56 to buy 56 New Cars 3.“安全是賣不出去的” Security for Sell 4.雙喜臨門 Double Happiness 5.上帝的感召 God Inspired 第五章 汽車界的神話 Chapter 5 The Myth of the Automobile Industry 1.“夢(mèng)中之車”的誕生過(guò)程 The Creative Process of The Dream Car 2.“野馬”的促銷熱潮 The Promotion of Mustang at Low Tide 3.“野馬”變肥馬 Mustang into Fat Horse 第六章 乘勝追擊 Chapter 6 Follow up a Victory 1.“美洲豹”的絢麗現(xiàn)身 Brilliant Appearance of Panther 2.全世界最舒適平穩(wěn)的豪華汽車 The World's most comfortable and Smooth Luxury 3.重振“馬克”車系的雄風(fēng) Revive the Glory of the Mark Cars 第七章 走向事業(yè)巔峰 Chapter 7 Towards the Cause of the Peak of Career 1.通往總裁之路上的障礙 The Barrier on the Gateway to the CEO 2.登上總裁寶座 To be CEO 3.大展身手 To show its Mettle 4.名列黑社會(huì)暗殺名單 Been included in the Hit List of Gangland 5.在福特度過(guò)的幸福時(shí)光 Happy Time in Ford 第八章 君臣失和 Chapter 8 the Monarch and His Subjects Estranged 1.面對(duì)被寵壞的孩子 Face to a Spoiled Child 2.被“亨利國(guó)王”不計(jì)后果地奪權(quán) Reckless Seizure of Power by King Henry 3.花費(fèi)200萬(wàn)美元的調(diào)查 Survey to Spend Two Million Dollars ４.任人宰割的日子 The Days be Trampled upon ５.徹底攤牌 Completely Showdown 第九章 人生的低谷 Chapter 9 Life in the trough 1.落寞的日子 Lonely Day 2.出來(lái)主持正義的竟然是媒體 Out to uphold Justice even the Media 3.一個(gè)神秘的電話 Amysterious Call 第十章 人生的一個(gè)轉(zhuǎn)折點(diǎn) Chapter 10 A Turning Point in the Life 1.慎重的決定——入主克萊斯勒 A careful Decision——into Chrysler 2.不得不做惡人 Had to do the Bad Guys 3.重組領(lǐng)導(dǎo)團(tuán)隊(duì) Reorganization of the leadership Team 4.重塑克萊斯勒的品質(zhì) Reshape the Quality of Chrysler 5.大膽的促銷活動(dòng) Bold Promotional Activities 第十一章 一生中最黑暗的日子 Chapter 11 The Darksest Days in the Life 1.節(jié)衣縮食和變賣家當(dāng)?shù)娜兆?br />The Days to Live frugally and Selling the Family Silver 2.年薪只拿一美元的總裁 The CEO of an Annual Salary of 1 Dollar 3.最后的救命稻草 The Final Straw 第十二章 人生的又一個(gè)巔峰 Chapter 12 Another Peak in the Life 1.無(wú)債一身輕 Debt-free 2.開(kāi)敞篷車的人 He drives a Cabriolet 3.大眾的新寵兒——迷你客車 The new Favorite of the Public——Mini-bus 第十三章 被迫成為名人 Chapter 13 Forced to become Famous People 1.艱難的決定——走上電視為克萊斯勒做廣告 A Hard Decision——Advertising for Chrysler 2.出名后的煩惱 The Troubles of became Well-known 3.關(guān)于競(jìng)選總統(tǒng)的謠言 Rumors about Running for President 第十四章 艾柯卡成功背后的女人 Chapter 14 The Woman behind the Success of Lacocca 1.勤儉的母親 Thrifty Mother 2.永遠(yuǎn)的支持者——瑪麗 Forever Supporter——Mary 附錄 Appendix 李·艾柯卡生平 Lee Iacocca's Life 李·艾柯卡年表 Chronology of Lee Iacocca
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