盛田昭夫傳：日本索尼公司創(chuàng)始人

序言
Preface
第一章?成長(zhǎng)
Chapter 1 Grow up
1.盛田家族
Akio Morita’s Family
2.望子成龍
Be Expected to Become Successful
3.少年時(shí)代
Youth
第二章?與物理結(jié)緣
Chapter 2 The Affinity with Physical
1.迷上電子裝置
Hook on Electronic Devices
2.恩師推薦
Be Recommended
3.進(jìn)入海軍服役
In the Navy
4.戰(zhàn)爭(zhēng)結(jié)束
End of the War
第三章?攜手創(chuàng)業(yè)
Chapter 3 Start an Undertaking
1.選擇職業(yè)
The Choice of Occupation
2.創(chuàng)業(yè)
Start an Undertaking
3.開發(fā)新產(chǎn)品
The Development of New Products
4.在營(yíng)銷中站穩(wěn)腳跟
Gain a Firm Foothold in the Marketing
第四章?名揚(yáng)四海
Chapter 4 Be Known in the World
1.法庭維權(quán)
Safeguard His Interest
2.晶體管技術(shù)震驚了世界
Transistor Technology Shocked the World
3.索尼的名牌理念
Sony's Brand Concept
4.走出國(guó)門
Go Abroad
5.索尼股票在美國(guó)上市
Sony's Stock in the United States
6.以創(chuàng)新理念開拓市場(chǎng)
Open up the Market with Innovative Ideas
7.索尼與中國(guó)的合作
Co-operate with China
第五章?在創(chuàng)新中競(jìng)爭(zhēng)取勝
Chapter 5 Win in Innovation
1.技術(shù)上的領(lǐng)頭羊
Technical Leader
2.永無(wú)止境的追求
Never-ending Pursuit
3.面對(duì)東西方差異
Face the Differences between East and West
4.資源共享
Share Resource
第六章?經(jīng)營(yíng)中的金鑰匙
Chapter 6 The Golden Key in Business
1.管理出效益
The Effectiveness of Management
2.以人為本
People-oriented
3.擁抱世界
Embrace the World
4.從家族式企業(yè)走向國(guó)際化
From the Family Business to International Enterprise
5.并購(gòu)美國(guó)企業(yè)如坐過山車
The Thrilling Acquisition of U.S. Companies
第七章?人格魅力
Chapter 7 Charisma
1.德藝雙馨
Be Wealth in Ethics and Technology
2.教子有方
Teach His Son by Precept and Example
3.不息的生命
Endless Life
附錄
Appendix
盛田昭夫生平
Akio Morita's life
盛田昭夫年表
Akio Morita Chronology