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21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材:外貿(mào)函電(國際商務(wù)專業(yè))

21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材:外貿(mào)函電(國際商務(wù)專業(yè))

定 價:¥22.80

作 者: 王俊,張熹春,教育部商業(yè)職業(yè)教學(xué)指導(dǎo)委員會 編
出版社: 南海出版公司
叢編項:
標(biāo) 簽: 暫缺

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ISBN: 9787544242936 出版時間: 2009-02-01 包裝: 平裝
開本: 16開 頁數(shù): 203 字?jǐn)?shù):  

內(nèi)容簡介

  伴隨著社會主義市場經(jīng)濟(jì)的發(fā)展,我國職業(yè)技術(shù)教育進(jìn)入一個嶄新的發(fā)展階段。近年來,招生數(shù)量的增加、社會需求的新標(biāo)準(zhǔn),對職業(yè)技術(shù)教育教學(xué)提出了新的、更大的挑戰(zhàn)。為了推進(jìn)高職、中職教育專業(yè)和課程改革,加強教材建設(shè),我們組織編寫了這套“21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材”。職業(yè)技術(shù)教育是就業(yè)教育,目的是將人力資源變成人力資本。我們在組織編寫這套教材時,以明確的職業(yè)導(dǎo)向作為編寫理念,將先進(jìn)的知識觀、發(fā)展觀和人文教育觀融于一體,在指導(dǎo)思想上注重處理好教材編寫中理論與實踐、深度與廣度、難度與易度、傳統(tǒng)與創(chuàng)新、利教與利學(xué)、知識傳授和技能培養(yǎng)等六個方面的關(guān)系。力求通過本套教材的編寫,努力為職業(yè)技術(shù)教育教學(xué)改革服務(wù),為培養(yǎng)社會急需的優(yōu)秀初、中級技術(shù)型應(yīng)用人才服務(wù)。在遴選教材參編人員時,我們貫徹了三方人員結(jié)合的原則,即以職業(yè)院校具有一線教學(xué)豐富實踐經(jīng)驗和教材編寫經(jīng)驗的優(yōu)秀教師為主,高校教師和企業(yè)界人員共同參與,優(yōu)先選擇重點專業(yè)、精品課程,力求編寫出具有時代特色的精品職教教材。

作者簡介

暫缺《21世紀(jì)職業(yè)技術(shù)教育規(guī)劃教材:外貿(mào)函電(國際商務(wù)專業(yè))》作者簡介

圖書目錄

Unit One Layout of a Business Letter
Unit Two Establishment of Business Relations
Sample 1 A Letter from an Exporter
Sample 2 A I.etter from an Importer
Sample 3 A Reply
Sample 4 Credit Inquiry
Typical Sentences on Establishment of Business Relations
Review and Exercises
Unit Three Enquiry & Offer
Sample 1 A First Enquiry
Sample 2 A Specific Enquiry
Sample 3 A Reply to an Enquiry
Sample 4 A Firm Offer
Sample 5 A Non-Firm Offer
Typical Sentences on Enquiry & Offer
Review and Exercises
Unit Four Counter-offer & Order
Sample 1 A Counter-offer
Sample 2 Accepting a Counter-offer
Sample 3 Declining a Counter-offer
Sample 4 A First Order
Sample 5 Confirmation of an Order
Sample 6 Sending an S/C
Typical Sentences on Counter-offer & Order
Review and Exercises
Unit Five Payment
Sample 1 Asking for Payment by T/T
Sample 2 Asking for D/P Terms
Sample 3 Proposing to Pay by 30 Days L/C
Sample 4 A Specimen L/C
Sample 5 Amending the L/C
Typical Sentences on Payment
Review and Exercises
Unit Six Packing & Shipment
Sample 1 Packing Requirement
Sample 2 Inner Packing
Sample 3 Proposing Transshipment
Sample 4 Shipping Instructions
Samole 5 Shipping Advice
Typical Sentences on Packing & Shipment
Review and Exercises
Unit Seven Insurance
Sample 1 Asking for Insurance Arrangement
Sample 2 Asking for Excessive Insurance
Sample 3 Open Policy
Typical Sentences on Insurance
Review and Exercises
Unit Eight Claim
Sample 1 Claim for Inferior Quality
Sample 2 Claim for Short Delivery
Sample 3 Settlement of a Claim
Typical Sentences on Claim
Review and Exercises
Unit Nine Documentation

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