Unit One Writing Activity Business Letters Reading Activity Passage A: Market and Marketing Passage B: Marketing Management Philosophies Unit Two Writing Activity Memos Reading Activity Passage A: Marketing Strategic Planning Passage B: Market Segmentation Unit Three Writing Activity Notices Reading Activity Passage A: Marketing Research Passage B: International Marketing Research through Internet Unit Four Writing Activity Business Reports Reading Activity Passage A: Consumer Behavior Passage B: Purchase Decision Making Process Unit Five Writing Activity Leaflets Reading Activity Passage A: Product Passage B：Pricing Unit Six Writing Activity Lists Reading Activity Passage A: Advertising Passage B: PersonaI Selling Unit Seven Writing Activity Sales Promotion Reading Activity Passage A: There Are No Product-Only Services Passage B: The Principles of Selling Urut Eight Writing Activity Invitation Reading Activity Passage A: Three Types of Salespeople …… Unit Nine Unit Ten Vocabulary
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