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實(shí)用商貿(mào)英語聽說教程

實(shí)用商貿(mào)英語聽說教程

定 價(jià):¥48.00

作 者: 田暉,駱蓮蓮,周雙紅 編
出版社: 中南大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 暫缺

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ISBN: 9787811055337 出版時(shí)間: 2007-07-01 包裝: 平裝
開本: 16開 頁數(shù): 299 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《實(shí)用商貿(mào)英語聽說教程》適用面廣,既可以作為國際經(jīng)貿(mào)、國際金融等涉外專業(yè)的商務(wù)英語教材,又可以作為英語專業(yè)商務(wù)英語教材,也可以作為大學(xué)英語選修課教材、MBA學(xué)生商務(wù)英語課程教材、行業(yè)培訓(xùn)教材,還可以作為報(bào)考劍橋商務(wù)英語、準(zhǔn)備出國學(xué)習(xí)MBA或其他商科人員的復(fù)習(xí)教材以及廣大英語愛好者、自學(xué)者的工具書。隨書贈(zèng)送光盤一張,所有錄音部分均由北美人士原聲朗讀。

作者簡(jiǎn)介

暫缺《實(shí)用商貿(mào)英語聽說教程》作者簡(jiǎn)介

圖書目錄

Unit One The ABC of siness Career
Lesson l Resume 
Lesson 2 Job Interview
Lesson 3 Recruitment 
Lesson 4 Appointment and Reception
Lesson 5 Accommodation and Entertainment 
Lesson 6 Sightseeing and Shopping
Lesson 7 Travel by Air
Unit Two A Bird's-eye View of Company
Lesson 8 Company Structure
Lesson 9 Organizational Culture
Lesson 10 Management
Lesson 11 oducts and Operations
Unit Three Marketing Communication
Lesson 12 Advertisement
Lesson 13 Marketing
Lesson 14 Promotion 
Lesson 15 E.Business
Unit Four Meetings and Parties
Lesson 16 Thde Fair
Lesson 17 Business Meeting
Lesson 18 Party
Unit Five Business Negotiation
Lesson 19 Inquiries and Offers
Lesson 20 Price and Quality
Lesson 21 Packing and Shipment
Lesson 22 Payment and Contract
Lesson 23 Insurance and Claim
Unit Six Cross-cultural Business Communication
Lesson 24 Cultural Shock
Lesson 25 Global Etiquette
Lesson 26 Genderlect
Lesson 27 Communication for Management 
Unit Seven Business Writing
Lesson 28 Business Reports
Lesson 29 Using Graphs and Other Visuals
Lesson 30 Business Social Correspondence

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