商務(wù)英語(yǔ)（初級(jí)）

定　價(jià)：￥29.00

作　者：	吳芳，等編
出版社：	河北人民出版社
叢編項(xiàng)：	河北省高職高專(zhuān)商務(wù)英語(yǔ)系列教材
標(biāo)　簽：	暫缺

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ISBN：	9787202053843	出版時(shí)間：	2010-02-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	238	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《商務(wù)英語(yǔ)》是一套針對(duì)高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生編寫(xiě)的英語(yǔ)教材。該套教材集英語(yǔ)語(yǔ)言知識(shí)和國(guó)際商務(wù)知識(shí)于一體，讓學(xué)生在提高英語(yǔ)語(yǔ)言能力的同時(shí)，學(xué)習(xí)商務(wù)知識(shí)，了解商務(wù)活動(dòng)，提高商務(wù)英語(yǔ)交際能力?！渡虅?wù)英語(yǔ)》共分初、中、高級(jí)三冊(cè)，內(nèi)容涵蓋商務(wù)活動(dòng)的各個(gè)方面。在編排上按商務(wù)模塊進(jìn)行劃分，其中包括：公司架構(gòu)、酒店招待、會(huì)議及商務(wù)旅行、廣告與營(yíng)銷(xiāo)、公共關(guān)系、客戶(hù)服務(wù)、物流配送、電子商務(wù)、海關(guān)業(yè)務(wù)、金融業(yè)務(wù)、財(cái)務(wù)報(bào)表等。語(yǔ)言上按語(yǔ)言學(xué)習(xí)規(guī)律由淺入深，將商務(wù)知識(shí)和英語(yǔ)語(yǔ)言知識(shí)進(jìn)行了有機(jī)結(jié)合。從選材上力求文章的趣味性和可讀性，材料新穎、語(yǔ)言地道。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)（初級(jí)）》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 Organization
Reading 1 Businesses Structure
Reading 2 Get to Know These Jobs
Reading 3 What Differen Departments Does a Business Need?
General Exercises
Unit 2 Company History
Reading 1 Ever Heard of Nike? Who Hasn't?
Reading 2 History of Skoda
Reading 3 Story of Chanel
General Exercises
Unit 3 Production and Products
Reading 1 How to Make Bread Loaf
Readrng 2 An Introduction to Shampoos
Reading 3 Introduction to Nokia E90
General Exercises
Unit 4 Qualiry Control
Reading 1 A Quality Story (Ⅰ)
Reading 2 A Quality Story (Ⅱ)
Reading 3 The ISO Story
Unit 5 Work and Leisure
Reading 1 Lessons from Barack Obarna
Reading2 FlexibleWorking
Reading 3 Dominic Orr, Story of a Workaholic
General Exercises
U1it 6 Health and Safetv
Reading 1Health and Safety Management
Reading 2 Initiatives for Occupational Health and Safety Management
Reading 3 A Healthy Work Environment
Unit 7 Recruitment
Reading 1 Job Advertisement ..
Reading 2 Cover,Letter Sample
Reading 3 Writing a CV/Resume
Unit 8 rlbam Building
Reading 1 Teamwork in Business
Reading 2 How to Be a Leader
Reading 3 Solid Teamwork for Success
Unit 9 Business Ethics
Reading 1 Six Topics to Avoid Discussing in the Workplace
Reading 2 Build Your Online Business with Integrity and Honesty
Reading 3 Industrial Espionage "Real and Out There"
Unit 10 Corporate Culture
Reading 1 Corporate Culture
Reading 2 The Core of Wal-mart's Culture
Reading 3 Auto Dealer Employees Win in Discrimination Lawsuit
Unit 11 Competition
……
Unit 12 Merger and Acquisition
Unit 13 Strategy
Unit 14 Sustainability
Unit 15 Annual Repory
Appendix Ⅰ
Appendix Ⅱ