《中國國際貿(mào)易學(xué)會十二五規(guī)劃教材：經(jīng)貿(mào)英語》以英語為載體，把經(jīng)貿(mào)學(xué)科的專業(yè)知識作為被載體，使學(xué)習(xí)者真正體驗(yàn)經(jīng)貿(mào)職業(yè)典型的工作過程，獲取以英語為載體的過程性知識，并能在以后的工作中用英語進(jìn)行相關(guān)的交際活動。 《中國國際貿(mào)易學(xué)會十二五規(guī)劃教材：經(jīng)貿(mào)英語》集Looking and Thinking、Listening and Speaking、Reading and Under'standing、Writing Project為一體，根據(jù)經(jīng)貿(mào)工作所需要的英語知識和技能設(shè)計英語學(xué)習(xí)任務(wù)，全方位地訓(xùn)練學(xué)生經(jīng)貿(mào)英語閱讀和表達(dá)的實(shí)際語言應(yīng)用能力，從而提高學(xué)生的綜合職業(yè)素質(zhì)和就業(yè)能力，真正體現(xiàn)了教學(xué)內(nèi)容與教學(xué)過程職業(yè)性與應(yīng)用性。
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圖書目錄
Unit 1 Business and Trade
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A International Trade
Reading B Yard Sales in the United States
Part Ⅳ Writing Project
Business Letter for Import & Export Corp.
Part V Funny Time
Unit 2 Company Presentations
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A A Trend--Businesses Today Go Global
Reading B IKEA--Making Life Better
Part Ⅳ Writing Project
Advertisement for IKEA Corp. Furniture
Part Ⅴ Funny Time
Unit 3 Conference and Exhibition
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Trade ShorAn Promising Industry
Reading B Fashion Shows
Part Ⅳ Writing Project
Event Planning
Part Ⅴ Funny Time
Unit 4 New Retailing Program
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Factory-to-store Strategy Pays Off for US Retailer
Reading B Carrefour--World Largest Food Retailer
Part Ⅳ Writing Project
Report on Grocery Retail
Part Ⅴ Funny Time
Unit 5 Business Dinner
Learning Objectives
Part Ⅰ Looking and Thinking
Part Ⅱ Listening and Speaking
Part Ⅲ Reading and Understanding
Reading A Doing Business over Meals
Reading B A Bigger and Better Reception
Part Ⅳ Writing Project
Letters of Invitation
Part Ⅴ Funny Time
Unit 6 Brands
Learning Objectives
……
Unit 7 Money and Banking Matter
Unit 6 Marketing
Unit 6 Customer Service
Unit 6 Starting up Your Own Business
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