總序 編寫說明 Unit 1 Giants in Business Ⅰ Lead-in :Picture Talking Ⅱ Comprehensive Reading:Passage A Bill Gates Ⅲ Reading in Depth:Passage B Li Ka-shing Ⅳ Reading Skill Focus:Context Clues （1） Ⅴ Extending Reading:Rich Parents May Not Mean Rich Kids Unit 2 Queens of Business Kingdom Ⅰ Lead-in:Picture Talking Ⅱ Comprehensive Reading:Passage A Mary Kay Ⅲ Reading in Depth:Passage B The Most Famous Woman in China:Story of Yue-sai Kan IV. Reading Skill Focus:Context Clues（2） Ⅴ Extending Reading:Ding, 20, Strives to Become A Model Boss Unit 3 Career Planning Ⅰ Lead-in:Picture Talking Ⅱ Comprehensive Reading:Passage A Kai-fu Lee's Talk about Career Planning Ⅲ Reading in Depth:Passage B Indra Nooyi Ⅳ Reading Skill Focus:Context Clues （3） Ⅴ Extending Reading:Ma and His Successful Business Unit 4 Brand Story Ⅰ Lead-in:Picture Talking Ⅱ Comprehensive Reading:Passage A Nokia-Connecting People Ⅲ Reading in Depth:Passage B Nike-Just Do It Ⅳ Reading Skill Focus:Context Clues（4） Unit 5 Fashion Life Ⅰ Lead-in:Picture Talking Ⅱ Comprehensive Reading:Passage A Chanel-Always Elegant, Always Unique Ⅲ Reading in Depth:Passage B Prada-Luxury Kingdom Ⅳ Reading Skill Focus:Identifying References Ⅴ Extending Reading:Lady Gaga Fashion-There Is Nothing to Be Afraid Unit 6 Unique Business-running View Unit 7 Fashion Products Unit 8 Business Color Psychology Unit 9 Personal Finance Unit 10 To Be A Smart Consumer Unit 11 Business Communication Unit 12 Business Culture 參考文獻
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