Chapter One Introduction Chapter Two Fundamental Theories of Resource Economy and Experience Economy Section One Resource Economy: Sustainability Outlook Section Two Experience Economy: Tourism Experience Theory Section Three The Evolution Theory of Tourist Attractions Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions Section One A Common Feature of the Current Successful Modes Co-existence of Multi Sectors Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions Section Three Key Elements for a Successful Tourism Scenic Spot Section Four New Orientation of Competition: the Competition Between Natural Environment and Social Environment Chapter Four Heritage Management Model--The Preservation and Development of Placeality Section One Tenet of Heritage Tourist Attractions Section Two Placeality--Core of Heritage Tourist Attractions Management Section Three The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity Section Four Comprehensive Techniques and Measures of Maintaining Placeality Section Five Placeality Interpretation and Exhibition: Developing and Interpreting Section Six Direction of Placeability Transformation Chapter Five Theater and Stage Model--Flow Experience Section One A Desire Model of "Four-two-three" Section Two Tourist Attractions as Funstribe: I Show,Therefore I Am Section Three Design Principles of Experience Tourism Section Four The Allocation of Refreshing Activity: Extreme Sports as an Example Section Five Some Cases of Experience Design in Tourist Attractions Chapter Six Standardization Management--Green, Classification and Demonstration Management Section One Ecolabel Management Section Two Classified Management--AAAA Scenic Resort Standards Section Three Demonstration Management Chapter Seven Management System Reform Section One Review of the Existing Management System Section Two Challenges Faced by Existing Management Systems Section Three The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization Section Four Review on the Alternative Project Section Five Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"