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電子商務(wù)專業(yè)英語

電子商務(wù)專業(yè)英語

定 價(jià):¥27.60

作 者: 宋德富 等編著
出版社: 高等教育出版社
叢編項(xiàng): 高等學(xué)校電子商務(wù)系列教材
標(biāo) 簽: 工商管理

ISBN: 9787040262988 出版時(shí)間: 2009-05-01 包裝: 平裝
開本: 16開 頁數(shù): 331 字?jǐn)?shù):  

內(nèi)容簡介

  《電子商務(wù)專業(yè)英語(第2版)》可作為高等學(xué)校電子商務(wù)、計(jì)算機(jī)及信息管理等專業(yè)的專業(yè)英語教材,也可供各種培訓(xùn)班及具備一定英語基礎(chǔ)的人員自學(xué)使用。為了緊跟電子商務(wù)專業(yè)的迅速發(fā)展,《電子商務(wù)專業(yè)英語》(第二版)在內(nèi)容上做了全面的調(diào)整、更新與補(bǔ)充。全書第一部分集中介紹電子商務(wù)基礎(chǔ),以Unit1的新選課文Electronic Business作為統(tǒng)領(lǐng),后續(xù)課文包括B2B、B2C、電子商務(wù)基礎(chǔ)構(gòu)架、客戶關(guān)系管理、物流與供應(yīng)鏈管理、數(shù)據(jù)加密標(biāo)準(zhǔn)等;第二部分圍繞網(wǎng)上交易、安全技術(shù)選取材料,內(nèi)容包括在線支付、安全電子交易、電子貨幣、網(wǎng)上銀行等。課文的選材注重時(shí)效性、實(shí)用性、前瞻性和專業(yè)深度的合理性。為了便于教師教學(xué)與學(xué)生自學(xué),每篇課文的新單詞都注有國際音標(biāo);課文理解題目的設(shè)計(jì)方式更加方便讀者對照課文的相關(guān)部分學(xué)習(xí);圍繞專業(yè)詞匯的多種練習(xí)方式幫助練習(xí)者記憶并學(xué)會使用它們;英譯漢翻譯習(xí)題、復(fù)習(xí)課的閱讀理解題綜合地提供了重要的電子商務(wù)概念的釋義和著名的電子商務(wù)公司及電子商務(wù)軟件的介紹。全書最后給出的詞匯總表和主課文的參考譯文便于讀者隨時(shí)查閱。

作者簡介

暫缺《電子商務(wù)專業(yè)英語》作者簡介

圖書目錄

Unit 1
Passage: Electronic Business
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: E-commerce
Exercises to the Passage for Reading
Unit 2
Passage: The ABCs of B2B
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The E-marketplace Builder
Exercises to the Passage for Reading
Unit 3
Passage: The ABCs of B2C
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: The ABCs of ERP
Exercises to the Passage for Reading
Unit 4
Passage: E-business Infrastructure
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: On-line Shopping
Exercises to the Passage for Reading
Unit 5
Passage: Customer Relationship Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Business Models on the Web
Exercises to the Passage for Reading
Unit 6
Passage: Supply Chain Management
New Words
Phrases
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Supply-chain Council
Exercises to the Passage for Reading
Unit 7
Passage: The DES
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: eBay
Exercises to the Passage for Reading
Unit 8
Revision Ⅰ
Unit 9
Passage: On-line Payment: the Search for a Complete Solution Continues
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Challenge
Exercises to the Passage for Reading
Unit 10
Passage; Secure Electronic Transactions
New Words
Phrases:
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: A Smart Card for Everyone?
Exercises to the Passage for Reading
Unit 11
Passage: Introduction to E-money
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Electronic Money Mini-FAQ
Exercises to the Passage for Reading
Unit 12
Passage: Encryption Tutorial
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading: Getting Started with PGP
Exercises to the Passage for Reading
Unit 13
Unit 14
Unit 15
Unit 16
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