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商務英語

商務英語

定 價:¥26.00

作 者: 吳翠華 主編
出版社: 武漢理工大學出版社
叢編項: 高職高專商務英語類專業(yè)規(guī)劃教材
標 簽: 財經(jīng)類

ISBN: 9787562929574 出版時間: 2009-08-01 包裝: 平裝
開本: 16開 頁數(shù): 196 字數(shù):  

內(nèi)容簡介

  《商務英語》圍繞一整套商務活動展開,以真實的商務情景為線索,涵蓋迎接外商、宴請、安排行程、電話聯(lián)系、召開會議等日常商務活動,包括建立業(yè)務關系、詢盤、發(fā)盤、價格磋商、成交、支付、裝運、理賠等主要業(yè)務環(huán)節(jié),同時討論了崗位與職業(yè)、商展等與現(xiàn)代商務活動緊密相關的話題,強化學生的聽、說、讀、寫、譯等基本技能?!渡虅沼⒄Z》共14個單元,每個單元圍繞主題,采取任務型訓練,通過5個教學模塊——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性,強化學生英語基本功的培養(yǎng)。《商務英語》既適用于高職高專商務英語專業(yè)的教學,也可作為相關經(jīng)濟貿(mào)易專業(yè)的專業(yè)英語教材,還可用作商界人士自學培訓用書。

作者簡介

暫缺《商務英語》作者簡介

圖書目錄

Unit 1  Meeting a Trade Delegation
  Part Ⅰ  Listen and Talk
  Part Ⅱ  Reading
     Effective Strategies for InternationalNegotiato (Ⅰ)
   Part Ⅲ  Case Study
     Status Inquiries
   Part Ⅳ  Additional Reading
      Effective Strategies forInternational Negotiato (Ⅱ)
   Part Ⅴ  Culture Salon
      Rules of Interaction
Unit 2  Business Dinner
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
      Chinese Cuisine
   Part Ⅲ  Case Study
      Invitation Cards & Lette
   Part Ⅳ  Additional Reading
      Eating in the USA
   Part Ⅴ  Culture Salon
      Table Manne
Unit 3  Factory Tou and Sightseeing
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
      Travel Broade Executive Minds
   Part Ⅲ  Case Study
      Short Company Profiles
   Part Ⅳ  Additional Reading
      Welcome to Beijing
   Part Ⅴ  Culture Salon
      Travel Agency
 Unit 4  Establishing Business Relatio
  Part Ⅰ  Listen and Talk
  Part Ⅱ  Reading
     How to Establish Business Relatio
  Part Ⅲ  Case Study
     Lette of Establishing BusinessRelatio
  Part Ⅳ  Additional Reading
     EU-China Relatio
   Part Ⅴ  Culture Salon
      How to Establish and Keep BusinessRelatiohips with the Arabs
Unit 5  Enquiries and Offe
   Part Ⅰ  Listen and Talk
  Part Ⅱ  Reading
     Cross-cultural Negotiating
  Part Ⅲ  Case Study
     Lette of Enquiries and Offe
   Part Ⅳ  Additional Reading
     Asking Questio
   Part Ⅴ  Culture Salon
     Conceding and Bargaining
Unit 6  Counter Offer
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
     On Price
   Part Ⅲ  Case Study
     Lette of Counter-offer
   Part Ⅳ  Additional Reading
      Business Customs of the UnitedStates
   Part Ⅴ  Culture Salon
     Counter Offer
Unit 7  Terms of Payment
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
     Terms of Payment
   Part Ⅲ  Case Study
     Lette of Credit
   Part Ⅳ  Additional Reading
     Bill of Exchange or Draft
  Part Ⅴ  Culture Salon
     Business on the Internet
Unit 8  Business Contracts
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
     The Business Contract
   Part Ⅲ  Case Study
     Writing a Business Contract
   Part Ⅳ  Additional Reading
     The Export Sales Contract
   Part Ⅴ  Culture Salon
      How to Express Your Thanks
Unit 9  Delivery of Goods
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
      Shipment
   Part Ⅲ  Case Study
      Shipping Advice
   Part Ⅳ  Additional Reading
      Bill of Lading
   Part Ⅴ  Culture Salon
      History-Containerization
 Unit l0  Complaints and Claims
    Part Ⅰ  Listen and Talk
    Part Ⅱ  Reading
       Complaints and Claims(Ⅰ)
    Part Ⅲ  Case Study
       Lette of Making Complaints andSettlement of Claims
    Part Ⅳ  Additional Reading
       Complaints and Claims(Ⅱ)
    Part Ⅴ  Culture Salon
       What do Business Ethics Bringto J &J
 Unit 11  Commodities Fair
    Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
     China Yangling Agricultural Hi-techFair
   Part Ⅲ  Case Study
     Meeting Address
  Part Ⅳ  Additional Reading
     Exhibition and Its Classification
   Part Ⅳ  Culture Salon
     Background of China Import and ExportCommodities Fair
Unit 12  Meeting
  Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
     Conducting Effective Meetings
   Part Ⅲ  Case Study
     Minutes
   Part Ⅳ  Additional Reading
      The United Natio Conference on Tradeand Development
   Part Ⅴ  Culture Salon
      What Should a Secretary Do forPeople at the Meeting?
Unit 13  Telephone Calls
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
     Ten Things Never in Your BusinessCalls
   Part Ⅲ  Case Study
     A Telephone Message
   Part Ⅳ  Additional Reading
     Effective Telephone Call
   Part Ⅴ  Culture Salon
     Preparing for a Telephone Call
Unit 14  Jobs and Caree
   Part Ⅰ  Listen and Talk
   Part Ⅱ  Reading
      When Losing a Job Mea Losing YourIdentity
   Part Ⅲ  Case Study
     Job Application
   Part Ⅳ  Additional Reading
     Career Planning
  Part Ⅴ  Culture Salon
     Presenting Youelf Successfully
References

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