Part Ⅰ International Business Unit 1 Text A International Trade Theory Text B A Tale of Two Nations Unit 2 Text A Exporting, Importing, and Countertrade Text B Proust Winery Unit 3 Text A Non-export Entry Modes--Strategic Alliances Text B World Wide Pharmaceutical Unit 4 Text A Foreign Direct Investment Text B Honda in North America Part Ⅱ Environments of International Business Unit 5 Text A International Monetary System Text B The Fall and Rise of Caterpillar Tractor Unit 6 Text A Legal Systems in International Business Text B International Intellectual Property Law Unit 7 Text A Intellectual Property and Cyberlaw Text B Emerging Trends in Business Law Online Unit 8 Text A Cultural Environment in International Business Text B Control in Multi-national Corporations Unit 9 Text A Frameworks of Cultural Differences Text B Organizational Behavior in Action Unit 10 Text A Demographic Environment Text B Micromarketing: A New Marketing Era Part Ⅲ Business Management Unit 11 Text A Managerial Importance of Customer Behavior Text B Competitive Advantages through Customer Orientation Unit 12 Text A Products and Branding in Brand Management Text B A Glimpse into the Past of Selected Brands Unit 13 Text A Integrated Marketing Communications Text B Are Consumer Goods Companies Getting Too \Pushy\? Unit 14 Text A E-commerce Text B Competing against the Net: Traditional Retailers Unit 15 Text A Accounting Text B Cash Flow Statement Unit 16 Text A Restructuring Organizations Text B Reengineering Schlage Lock Company Unit 17 Text A Entrepreneurs: The Energizers of Small Businesses Text B King's Beauty Supply Appendix Keys to Exercises I and 1V
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