《普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材:大學(xué)商務(wù)英語(yǔ)綜合教程(4)(學(xué)生用書)》為普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材,選材涉及當(dāng)今國(guó)際經(jīng)濟(jì)貿(mào)易和商務(wù)的重要領(lǐng)域,內(nèi)容實(shí)用,場(chǎng)景典型,時(shí)代感強(qiáng),語(yǔ)言地道,教程板塊設(shè)計(jì)突出國(guó)際商務(wù)知識(shí)的傳授與英語(yǔ)技能的訓(xùn)練,注重培養(yǎng)學(xué)生的實(shí)際應(yīng)用能力。每個(gè)單元重點(diǎn)討論、分析一個(gè)商務(wù)專題,由“導(dǎo)入活動(dòng)”、“閱讀活動(dòng)”、“案例討論”和“專業(yè)擴(kuò)展”四部分組成。各部分內(nèi)容的設(shè)計(jì)與編寫堅(jiān)持了操作性與挑戰(zhàn)性并重的原則,以利激發(fā)學(xué)生的學(xué)習(xí)熱情和實(shí)踐欲望。本教程適合大學(xué)商務(wù)英語(yǔ)專業(yè)的學(xué)生及準(zhǔn)備參加BEC(Business English Certifcates)等商務(wù)英語(yǔ)考試的人員使用。
作者簡(jiǎn)介
暫缺《大學(xué)商務(wù)英語(yǔ)綜合教程(學(xué)生用書4)》作者簡(jiǎn)介
圖書目錄
unit one intellectual property lead-in reading: uncaptured fortunes in intellectualproperty case discussion relevant extension unit tow logistics lead-in reading: forward thinking on freightforwarding case discussion relevant extension unit three raising finance lead-in reading: a borrower be case discussion relevant extension unit four risk management lead-in reading: a cultural fix for risk managementfailure case discussion relevant extension unit five banking lead-in reading: banking the buffalo way case discussion relevant extension unit six insurance lead-in reading: the sharp end case discussion relevant extension unit seven financial securities lead-in reading: riders on the storm case discussion relevant extension unit eight currency lead-in reading: smarter ways to make currencyplays case discussion relevant extension unit nine accounting lead-in reading! the power of storytelling case discussion relevant extension unit ten taxation lead-in reading: coursing through the gray areas case discussion relevant extension 附錄 1 glossary 附錄 2 phrases & expressions 附錄 3 writing file