商務(wù)管理

定　價(jià)：￥26.00

作　者：	熊衛(wèi)，張小蘭編著
出版社：	西南交通大學(xué)出版社
叢編項(xiàng)：
標(biāo)　簽：	經(jīng)營(yíng)管理

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當(dāng)當(dāng)網(wǎng) (￥19.40)

ISBN：	9787564313586	出版時(shí)間：	2011-08-01	包裝：	平裝
開本：	16開	頁(yè)數(shù)：	223	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　該教材的內(nèi)容設(shè)計(jì)分兩個(gè)部分：　第一部分包括第一、二單元。第一單元主要對(duì)商務(wù)、商務(wù)管理的概念、商務(wù)環(huán)境和商業(yè)思想進(jìn)行了探討；第二單元主要探討了管理的概念職能及實(shí)質(zhì)、主要管理流派的思想、商務(wù)管理的特征。第二部分包括第三至第十一單元。第三單元主要探討了計(jì)劃的實(shí)質(zhì)、特征層次以及如何做計(jì)劃；第四單元主要就如何創(chuàng)立企業(yè)進(jìn)行了分析；第五單元講解了商務(wù)談判及溝通技巧；第六單元討論了“營(yíng)銷組合”工具及促銷手段；第七單元講解了企業(yè)財(cái)務(wù)管理的基本知識(shí)；第八單元分析了供應(yīng)鏈管理；第九單元探討了有效地客戶服務(wù)的實(shí)質(zhì)及特征；第十單元探討了WTO的實(shí)質(zhì)及重要性；第十一單元分析了進(jìn)入新世紀(jì)后的商務(wù)環(huán)境的特征。該教材不僅適用于廣大應(yīng)用型高校經(jīng)濟(jì)、管理學(xué)科專業(yè)學(xué)生專業(yè)發(fā)展的需要，也適用于廣大企業(yè)界管理者、員工提高業(yè)務(wù)水平以及適應(yīng)經(jīng)濟(jì)全球化背景的需要，還適用于英語(yǔ)專業(yè)學(xué)生學(xué)習(xí)、掌握管理類基礎(chǔ)知識(shí)的需要。

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圖書目錄

Unit 1 Business and Concepts Concerned
　1.1 Warm-up Activity
　1.2 What Is Business?
　1.3 Business Environment
　1.4 Business Ideology
　1.5 The Economic Context of Business
　1.6 Summery
　1.7 Consolidation
Unit 2 Business Management
　2.1 Warm-up activity-Case Analysis
　2.2 Management
　2.3 Functions of Management
　2.4 Management Structure
　2.5 Schools of Management Theory
　2.6 Business Management
　2.7 Consolidation
Unit 3 Introduction to Planning and Business Plan
　3.1 Warm-up Activity-Reading
　3.2 Planning
　3.3 Visions, Strategies and Plans
　3.4 What Is a Plan?
　3.5 Planning Styles
　3.6 Business Plan
Unit 4 Start Your Business
4.1 Warm-up Activity-Reading
4.2 How to Start Business
4.3 Consolidation
Unit 5 Business Negotiation and Communication Skills
　5.1 Warm-up Activity-Dialogue
　5.2 Introduction to Negotiation
　5.3 The 4 Phases of a Negotiation
　5.4 The Key Part of Negotiations
　5.5 The 3 Characteristics of a Negotiation
　5.6 The Critical Factors
　5.7 Two Types of Negotiating Approach
　5.8 The Spirit of the Deal
　5.9 Using an Agenda
　5.10 Paying Attention to Detail
　5.11 Communication Skills in Business
　5.12 Consolidation
Unit 6 Marketing Mix and Sales Promotion
　6.1 Warm-up Activity
　6.2 Developing the Marketing Mix
　6.3 Sales Promotion
　6.4 Additional Reading
　6.5 Consolidation
Unit 7 Corporate Finance Management
　7.1 Warm-up Activity
　7.2 Basic Knowledge of Financial Management
　7.3 Accounting
　7.4 Consolidation
Unit 8 Supply Chain Management
　8.1 Warm-up Activity
　8.2 Supply Chain Management
　8.3 Inventory Management
　8.4 Appendix
　8.5 Consolidation
Unit 9 Effective Customer Service
　9.1 Warm-up Activity-Case Analysis
　9.2 What Is Effective Customer Service?
　9.3 Characteristics of Companies That Practice ECS
　9.4 Cost of Lost Customers
　9.5 Consolidation
Unit 10 The Importance of WTO
　10.1 Warm-up Activity
　10.2 WTO
　10.3 Consolidation
Unit 11 Business Environment in the New Century
　11.1 Warm-up Activity-Reading
　11.2 The Global Economy Tendency-Globalization
　11.3 The Development of Multinational Corporations
　11.4 Consolidation
Appendix
Words and Phrases
References