Unit One Establishment of Your Company Item 1 Naming a Company I. Practice Guides II. Practice Assignments Item 2 Designing a Company Logo I. Practice Guides II. Practice Assignments Item 3 Setting-up the Company Structure I. Practice Guides If. Practice Assignments Item 4 Recruiting and Applying for Sales Representative I. Practice Guides II. Practice Assignments Item 5 Delivering a Company Presentation.. I. Practice Guides II. Practice Assignments Unit Two Development and Reception of Customers Item 6 On the Phone I. Practice Guides II. Practice Assignments Item 7 At the Airport I. Practice Guides II. Pratice Assignments Item 8 Business Dinner and Sightseeing I. Practice Guides II. Practice Assignments Item 9 Business Trip Arrangements I. Practice Guides II. Practice Assignments Unit Three Products Promotion Item 10 Marketing Research I. Practice Guides II. Practice Assignments Item 11 Marketing Plan I. Practice Guides II. Practice Assignments Item 12 Market Targeting I. Practice Guides II. Practice Assignments Item 13 Marketing Strategy I. Practice Guides II. Practice Assignments Item 14 Promotion Activities I. Practice Guides II. Practice Assignments Unit Four Import and Export Practice Item 15 Attending a Trade Fair I. Practice Guides II. Practice Assignments Item 16 Establishing Business Relations I. Practice Guides II. Practice Assignments Item 17 Making an Enquiry I. Practice Guides II. Practice Assignments Item 18 Making an Offer I. Practice Guides II. Practice Assignments Item 19 Making a Counter-offer I. Practice Guides II. Practice Assignments Item 20 Confirming an Order & Signing the Contract I. Practice Guides II. Practice Assignments Item 21 Amending the L/C 1. Practice Guides I1. Practice Assignments Item 22 Arranging Insurance 1. Practice Guides II. Practice Assignments Item 23 Making Delivery I. Practice Guides I1. Practice Assignment Item 24 Lodging and Settling the Claims I. Practice Guides 1I. Practice Assignments Appendix+Brochure Contents References
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