前言 PART 1 Basis Unit 1 Why Do We Study Management? Unit 2 Defining Management Unit 3 Managerial Structure Unit 4 Managerial Roles Unit 5 Managerial Skills Unit 6 Management Functions and Process PART 2 Learning Unit 7 What DO Managers DO? Unit 8 The Process of Management Unit 9 Management Competencies Unit 10 Human Resources Management Unit 11 What is Accounting? Unit 12 What iS Organizational Behavior? PART 3 Improvement Unit 13 Guidelines for Business Negotiation Unit 14 The Use ofLanguage in Business Negotiation Unit 15 The Creative EthOS Unit 16 Creativity Versus Organization Unit 17 The Education of Practicing Managers Unit 18 Mayor Forces Determining Industry Competition PART 4 Practice Unit 19 Selection ofOverseas Markets Unit 20 Coca．Cola’S Global Marketing Strategy Unit 21 Types and Management Systems of Joint Ventures Unit 22 Forms ofInternational Business Unit 23 Motives for International Investments Unit 24 Multinational Corporations Unit 25 Stockholder'S Right and Stockholder'S Equity Unit 26 US Exports and the Economy Unit 27 Business Travel Abroad Unit 28 Banks’Services to Companies Unit 29 Characteristics ofHigh-performance WOrk Teams Unit 30 Overview ofLeadship Theory
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