Unit 1 An Overview of Company Text 1 Business Organization Text 2 Establishment of a Company Text 3 Company Structure Text 4 Company Culture Text 5 Public Relations Unit 2 Development & Reception of Customers Text 6 Business on the Phone Text 7 Business at the Office Text 8 Business Leisure ——Business Dinner and Sightseeing Text 9 Overseas Business ——Business Trip Unit 3 Promoting Products Text 10 Marketing Research Text 11 Marketing Planning Text 12 Marketing Implementation ——Segmentation, Targeting, and Positioning Text 13 Marketing Implementation ——Marketing Strategy Text 14 Marketing Implementation ——New Product and its Promotion Unit 4 Import and Export Practice Text 15 Business Preparation （1） ——Ways of Establishing Business Relations Text 16 Business Preparation （2） ——-Strategies of Establishing Business Relations Text 17 Business Negotiation （1） ——Process of Negotiation Text 18 Business Negotiation （2） ——Strategies and Techniques Text 19 Business Negotiation （3） ——Payment Negotiation Text 20 Business Negotiation （4） ——Insurance Negotiation Text 21 Business Negotiation （5） ——Shipment Negotiation Text 22 Business Contract ——Contract Fundamentals Text 23 Contract Performance （1） ——Implementation of the Contract Text 24 Contract Performance （2） Claims and Settlements References
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