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商務(wù)英語:新編商務(wù)英語閱讀

商務(wù)英語:新編商務(wù)英語閱讀

定 價:¥35.00

作 者: 石成舫,朱曦 主編
出版社: 蘇州大學(xué)出版社
叢編項: 高職高專商務(wù)英語規(guī)劃教材
標(biāo) 簽: 高職高專

ISBN: 9787811377071 出版時間: 2011-07-01 包裝: 平裝
開本: 16開 頁數(shù): 280 字?jǐn)?shù):  

內(nèi)容簡介

  商務(wù)英語閱讀是一種針對專門用途英語的閱讀,它不僅是基礎(chǔ)英語閱讀的延伸,更是商務(wù)知識的獲取過程。一般來說,商務(wù)英語閱讀課程的講授對象為高等院校商務(wù)英語專業(yè)的中低年級學(xué)生或者經(jīng)濟管理相關(guān)專業(yè)的學(xué)生。這些學(xué)生的共同特點是:擁有相當(dāng)?shù)脑~匯量,掌握了一定的英語基礎(chǔ)知識,能夠閱讀中等難度的英文資料;但是普遍缺乏商務(wù)背景知識的了解,對商務(wù)英語術(shù)語也較為陌生。因此,《新編商務(wù)英語閱讀》的編寫旨在培養(yǎng)讀者閱讀和理解英文商務(wù)相關(guān)文章的基本技能,有效獲取商務(wù)信息的能力,熟知商務(wù)英語術(shù)語,為他們進一步學(xué)習(xí)商務(wù)專業(yè)課程或從事商務(wù)相關(guān)工作打下堅實的基礎(chǔ)。本書由石成舫、朱曦主編。

作者簡介

暫缺《商務(wù)英語:新編商務(wù)英語閱讀》作者簡介

圖書目錄

Unit One Economy
Text A Three-Way Spht
Text B China Takes a Short-Cut to Power
Text C An America Lost in Fantasy Must Recover Its Dream
Unit Two Interntional Trade
Text A China's High-Tech Exports Suffer RAsing Trade Friction
Text B Economics Focus from Mao to the Mall
Text C An Uphill Battle for Chinese Textiles
Unit Three International Finance
Text A How Much Will the Financial Crisis Hurt America's Economic Potential?
Text B Don't Get Your Hopes Up
Text C The Big Mac Index
Unit Four Business Management
Text A How Long Will Google's Magic Last?
Text B The Art of Management
Text C Nokia at the Crossroads
Unit Five Marketing
Text A Devolving Volvo
Text B The Box Rocks
Text C Basket Cases
Unit Six Accounting
Text A Shifting Regulations, Technology Reshaping CPA Work
Text B New 401 (k) Obligations Heaped on CFOs
Text C Audits Add Shine to Firms
Unit Seven Investment
Text A What Do Investment Banks Do7
Text B European Stocks Fall for Fifth Day as Oil Surges on Libya Unrest
Text C Managing Debt and Credit
Unit Eight Serviee Industry
Text A Mobile Services in Poor Countries Not Just Talk
Text B Hotels and Lodging Industry Outlook
Text C Chinese Mainland Travelers Outspend and Outdo Greater China Compatriots
Unit Nine Network & E-life
Text A Online Tour Companies See Growing Market
Text B E-life
Text C Internet Ghostwriters, Team-Buying and More: China's New Media in 2010
Unit Ten Employment
Text A Labor Shortage Reflects Shifting Situation
Text B Internship
Text C Career Advice for the Generation Post 90s

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