注冊 | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當(dāng)前位置: 首頁出版圖書教育/教材/教輔外語大學(xué)英語跨文化商務(wù)交際

跨文化商務(wù)交際

跨文化商務(wù)交際

定 價(jià):¥20.00

作 者: 周小微,陳永麗 主編
出版社: 北京對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社有限責(zé)任公司
叢編項(xiàng):
標(biāo) 簽: 大學(xué)專業(yè)英語教材

ISBN: 9787811349214 出版時(shí)間: 2011-02-01 包裝: 平裝
開本: 16開 頁數(shù): 191 字?jǐn)?shù):  

內(nèi)容簡介

  跨文化交際學(xué),是一門新興的交叉學(xué)科,涉及人類學(xué)、心理學(xué)、語言學(xué)、傳播學(xué)、社會學(xué)等學(xué)科。從20世紀(jì)60年代開始,跨文化交際學(xué)快速發(fā)展,成為高校紛紛開設(shè)的熱門課程。目前而言,為本科學(xué)生編寫的跨文化交教材不少,但尚未有專門針對高職高專學(xué)生的?!犊缥幕虅?wù)交際》適用于高職高專層次商務(wù)英語和國際貿(mào)易專業(yè)的學(xué)生,可作為跨文化商務(wù)交際相關(guān)課程的教材。根據(jù)人才市場的變化,商務(wù)英語專業(yè)正在進(jìn)行專業(yè)改造和課程體系的改革,使本專業(yè)人才培養(yǎng)方案不斷優(yōu)化,以適應(yīng)市場的需要,這將進(jìn)一步要求學(xué)生突出跨文化交際的應(yīng)用能力這一特色。本教材以任務(wù)型的案例分析法為主,注重事實(shí)和學(xué)生的學(xué)習(xí)主動性、參與性、師生間的互動性,旨在增加商務(wù)類學(xué)生的跨文化意識,克服文化沖突,提高跨文化交際水平,從而增強(qiáng)國際商務(wù)競爭能力?!犊缥幕虅?wù)交際》通過一個(gè)個(gè)具體典型的商務(wù)案例及經(jīng)典的跨文化事件分析討論,加深學(xué)生對不同文化的認(rèn)識,增加跨文化敏感性和實(shí)際交際能力,同時(shí)激活思維,培養(yǎng)學(xué)生發(fā)現(xiàn)和分析問題的能力,選擇的案例注重典型性、實(shí)用性、趣味性和時(shí)代感,以應(yīng)用能力為目的,對較深的理論概念不作深入的闡述,而是通過案例說明,緊密聯(lián)系商務(wù)活動中的實(shí)際問題,突出應(yīng)用能力的培養(yǎng),案例來源于國內(nèi)外近期出版的相關(guān)專著、教材、報(bào)刊雜志、網(wǎng)絡(luò)等。

作者簡介

暫缺《跨文化商務(wù)交際》作者簡介

圖書目錄

Unit One  Communication and InterculturalCommunication
 Reading 1  Communication
 Reading 2  Communication in a Global Village
 Reading 3  Intercultural Communication
Unit Two  Culture and Language
 Reading 1  Culture
 Reading 2  The Iceberg Model of Culture
 Reading 3  Coping with Cultural Differences
 Reading 4  Culture Shock--New York City to Rural France
 Reading 5  Ctilture and Language---Language MirrorsValues
 Reading 6  Translation and Culture
Unit Three  Verbal Communication
 Reading 1  The Meaning in Words
 Reading 2  The Cultural Connotation of Chinese KinshipTerms
 Reading 3  How to Manage Verbal Intercultural CommunicationEffectively
Unit Four  Nonverbal Communication
?Reading 1  The Power of Nonverbal Communication
 Reading 2  Body Language
 Reading 3  How to Understand Monochronic and Polychr0nic Timeto Improve International Business Communications
 Reading 4  How's Your Personal Distance--Watch ThisSpace
Unit Five  Communication Style---High and Low Context
 Reading 1 General Introduction to High-context and Low-contextCultures
 Reading 2  High-low Context as a Communication Tool forUnderstanding Cultural Differences
 Reading 3  Chinese Communication Style
 Unit Six  Cultural Dimension
 Reading 1  Hofstede's Five Cultural Dimensions
 Reading 2  The Drawbacks of Applying the Hofstede Model
Unit Seven  Managing Intercultural Conflicts
 Reading 1  Conflict
 Reading 2  Culture and Conflict
 Reading 3  Destructive vs. Constructive Conflict
Unit Eight  Intercultural Negotiation
 Reading 1  Cross-Cultural Negotiations
 Reading 2  Japanese Negotiation Style
 Reading 3  The 36 Chinese Strategies Applied toNegotiation
Unit Nine  Intercultural Management
 Reading 1  Intercultural Management
 Reading 2  Intercultural Synergy in Mergers &Acquisitions
 Reading 3  KFC and McDonald's  a Model of BlendedCulture
 Reading 4  The Art of Communication is the Language ofLeadership
Unit Ten  Understanding East and West Cultures and TheirBehaviors
 Reading 1  Japanese Culture
 Reading 2  Key American Values
 Reading 3  The Impact of Cultural Differences When EnteringChinese Market
 Reading 4  Working with the French
 Reading 5  India

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) m.ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號 鄂公網(wǎng)安備 42010302001612號