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外貿(mào)英語

外貿(mào)英語

定 價:¥24.50

作 者: 諶利華 主編
出版社: 中國電力出版社
叢編項: 高等職業(yè)教育經(jīng)濟(jì)管理類專業(yè)規(guī)劃教材
標(biāo) 簽: 高職高專

ISBN: 9787512304123 出版時間: 2011-06-01 包裝: 平裝
開本: 16開 頁數(shù): 220 字?jǐn)?shù):  

內(nèi)容簡介

  《外貿(mào)英語》為高等職業(yè)教育經(jīng)濟(jì)管理類專業(yè)規(guī)劃教材。本書按照“任務(wù)驅(qū)動,項目導(dǎo)向”教學(xué)模式的要求,注重學(xué)習(xí)與實際工作的一致性,以真實工作過程為依據(jù),整合、序化了相關(guān)理論、技能和實訓(xùn)等內(nèi)容,將外貿(mào)工作分成了由淺入深、前后連貫的12個學(xué)習(xí)性工作任務(wù)和一個實訓(xùn)項目。本書編寫體例包括導(dǎo)入、知識準(zhǔn)備、技能訓(xùn)練、實訓(xùn)、語言庫以及自我檢測。本書任務(wù)設(shè)計靈活多樣、不拘一格。合理又靈活的任務(wù)設(shè)計確保了以學(xué)生為中心的教學(xué)理念的實施。學(xué)生在完成任務(wù)的過程中,通過各種各樣的語言活動,自主的發(fā)現(xiàn)式進(jìn)行學(xué)習(xí),實現(xiàn)“在做中學(xué)”。在此基礎(chǔ)上,本書設(shè)置了實訓(xùn)項目,模擬整個外貿(mào)流程進(jìn)行實際操作。《外貿(mào)英語》可作為高職高專院校國際貿(mào)易、外貿(mào)英語、商務(wù)英語、國際商務(wù)等專業(yè)的教材,也可作為各相關(guān)企業(yè)在崗人員、各種外貿(mào)培訓(xùn)班學(xué)員及外貿(mào)英語自學(xué)人員學(xué)習(xí)使用。

作者簡介

暫缺《外貿(mào)英語》作者簡介

圖書目錄

前言
Unit 1  Applying for A Trading Clerk Job
 1.1  Getting ready for the job
 1.2 Applying
 1.3  Interviews
Unit 2  Meeting Foreign Businessmen
 2.1  First contact
 2.2  Receiving visitors
 2.3  Welcoming dinner
 2.4  Introducing your company
 2.5  Entertaining
 2.6  Bidding farewell
Unit 3  Establishing Business Relations
 3.1  Channels for seeking new customers
 3.2  The Guangzhou Fair
 3.3  The structure of a letter for establishing businessrelations
Unit 4  Enquiry and Offer
 4.1  Exchanging information
 4.2  Making enquiry and offer
 4.3  Counteroffer and acceptance
 4.4  The writings for making inquiry and offer
Unit 5  Quality and quantity
 5.1  Quality of commodities
 5.2  Quality conflicts
 5.3  Quantity of commodities
Unit 6  Price
 6.1  Basic price components
 6.2  Discount and commission
 6.3  Bargaining
Unit 7  Payment
 7.1  Instruments of payment
 7.2  Letter of credit
 7.3  Collection and remittance
Unit 8  Packing and Delivery
 8.1  Packing of commodities and it's function
 8.2  Packing types from the view of function
 8.3  Marking of packing and delivery
 8.4  Delivery ways of commodities
Unit 9  Contract
 9.1  Business Contract
 9.2  The Format of Typical Contract
 9.3  Sales Contract
 9.4  How to draft contracts
Unit 10  Insurance
 10.1  Insurance and Its Types
 10.2  Marine Insurance
 10.3  History of insurance
 10.4  Complexity of insurance policy
Unit 11  Commodity Inspection
 11.1  Inspection of the quality, quantity and packing ofcommodities
 11.2  Time and place of inspection
 11.3  Inspection Institutions
 11.4  Inspection Certificate
Unit 12  Dispute,Claims and Arbitration
 12.1  Disputes, Claims and arbitration
 12.2  Disputes
 12.3  Lodging and settling a claim
 12.4  Arbitration place, arbitration body and arbitrationrules
Unit 13  A Special Project
Appendix A
Appendix B
參考文獻(xiàn)

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