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國(guó)際商務(wù)英語(yǔ)

國(guó)際商務(wù)英語(yǔ)

定 價(jià):¥26.00

作 者: 周維家,葛萍 主編
出版社: 復(fù)旦大學(xué)出版社
叢編項(xiàng): 卓越·國(guó)際商務(wù)與管理系列教材
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787309075809 出版時(shí)間: 2010-10-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 168 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《國(guó)際商務(wù)英語(yǔ)》融英語(yǔ)語(yǔ)言知識(shí)及技能和國(guó)際商務(wù)知識(shí)及技能于一體,力求將語(yǔ)言技能的培養(yǎng)和專業(yè)知識(shí)的學(xué)習(xí)有機(jī)地結(jié)合起來(lái),從題材到形式盡量滿足適用性和應(yīng)用性的要求,以提高學(xué)生的商務(wù)英語(yǔ)交際能力。本教材共分十個(gè)單元,主要內(nèi)容有:初次見(jiàn)面介紹及問(wèn)候、工作面試、電話交流、宴請(qǐng)娛樂(lè)活動(dòng)、公司介紹、市場(chǎng)營(yíng)銷、產(chǎn)品介紹、定價(jià)、零售和批發(fā)業(yè)務(wù)及廣告宣傳。每單元由“聽(tīng)說(shuō)”、“課文”和”練習(xí)”三部分組成。“聽(tīng)說(shuō)”部分的內(nèi)容較貼近生活,易于學(xué)生理解、交流,并與單元主題內(nèi)容相符。聽(tīng)力練習(xí)的形式有多項(xiàng)選擇、缺格填空、回答問(wèn)題、判斷對(duì)錯(cuò)等;口語(yǔ)練習(xí)的形式有雙人討論、小組討論等互動(dòng)練習(xí),以激發(fā)學(xué)生對(duì)本單元的學(xué)習(xí)興趣。為了便于教學(xué)和自學(xué),本教材對(duì)詞匯和一些知識(shí)難點(diǎn)和要點(diǎn)作了較為詳細(xì)的介紹,每課課文后面還附有大量練習(xí),以供選用。此外,書(shū)后附有總詞匯表、各課練習(xí)答案及聽(tīng)力原文,方便讀者自學(xué)和查閱。本教材主要適用于實(shí)踐型本科和高職高專課堂教學(xué),同時(shí)又可用作在職人員英語(yǔ)培訓(xùn)教材,也適合具有相應(yīng)英語(yǔ)程度者自學(xué)或作為課外閱讀材料使用。

作者簡(jiǎn)介

暫缺《國(guó)際商務(wù)英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

unit one introduction and greeting
 part one listening & speaking
  I listening tasks
  II speaking tasks
 part two text: introduction and greeting in business
 new words & expressions
 exercises
unit two job interview
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: interview preparation
 new words & expressions
 notes
 exercises
unit three business telephone manners
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: business telephone manners
 new words & expressions
 exercises
unit four entertainment
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: entertaining business guests at home
 new words & expressions
 notes
 exercises
unit five company
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: the largest fast food service company
 new words & expressions
 ote
 exercises
 unit six marketing
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: the role of marketing & marketing mix
 new words & expressions
 notes
 exercises
unit seven products
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: consumer products & industrial products
 new words & expressions
 notes
 exerci'ses
unit eight pricing
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: pricing objectives & terms used to describe price
 new words & expressions
 notes
 exercises
unit nine retailing & wholesaling
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: retailing & wholesaling
 new words & expressions
 notes
 exercises
unit ten advertising
 part one listening & speaking
 I listening tasks
 II speaking tasks
 part two text: history & roles of advertising
 new words & expressions
 notes
 exercises
 appendix i vocabulary and expressions
 appendix ii reference answers to the exercises
 appendix iii tapescripts
 references

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