The wake of the new millennium will be remembered inlarge part for the rising power of corporations： for themonumental scare of international： architectural projects： theboom of the global art market： and the acceptance of designas the common Language of consumerism and good tastein post-industrial societies. Facing increasingly educated：sophisticated and aware markets： brands are challenged topush their boundaries and integrate the vocabulary of designin all of their expressions： including retail.. The nomenclature"retail design" is graduaLLy being replaced by "experientialdesign：" a subtl.e switch in the practice that infuses the retailexperience with flavors of music： art： LifestyLe： iLLustration anddesign： reflecting a certain sense of involvement in cultureand entertainment.WhiLe lifestyle brands march into this promising retailterritory： designers and creative directors are encouragedto experiment in the way they approach their work bybroadening the array of their practices. I am personaLLy partof this generation of creatives who have been commisstonedto devel.op retail projects even though I was never trained asan architect or an interior designer. What I had instead was agrowing foLLowing of my studios work coupled with a desireto expand my playground into the various arenas of whathas now become experientiaL design： sound： smeLL： graphicdesign： iLtustration： industrial design： craft. I use myselfas an example because several： of the creatives featured inthis book share a similar background： fueled by a desire toexpress themselves through aLL media and expand the realmof their practice. This inter-discipLinary approach： a sort oftwenty-first century renaissance： if you will： is what brandsare Looking for today in order to maximize the impact of anyof their retail projects.
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Sons & Daughters In-store Graphics Kehl： Germany 9 3FS Kranj： Slovenia 14 Pokobar Interior Design Zagreb： Croatia 18 Art of Persuading Exhibition Zagreb： Croatia 22 Art Shop 09 Basel： Switzerland 26 Nike： Back to School various cities in China 30 SoCo Limelight Tour Cologne： Germany 32 Levis Blue Lab Store Cologne： Germany 34 No New Enemies "A Little Scratch X-mas" Brussels： Belgium 36 Buckminsterfullerene Dream London： UK 40 Burnside Heilbronn： Germany 44 D & Me Boutique London： UK 46 Baby Grand Hotel Athens： Greece 52 Mezzo Art Athens： Greece 54 Plasmagoria Berlin： Germany 58 D Club & Cafe St. Petersburg： Russia 60 Reception / Bar fiir Ella University Congress Lucerne： Switzerland 66 Design Parcours Exhibition Munich： Germany 70 H & M Graphic Communication for Flagship Stores Milano： Copenhagen： Tokyo and Seoul 74 East Stockholm： Sweden 76 Diesel Catwalk London： UK 80 The All of Everything London： UK 82 Hugo Boss Orange Flagship Store Mannheim： Germany 86 Hugo Boss Orange Special Concept Store Shanghai： China 90 Hugo Boss Orange VIP Store / Showroom Metzingen： Germany 94 Yukemuri no Sato Kanagawa： Japan 96 Marith Francois Girbaud Showroom New York： U.S. 98 Hakata GX bid Fukuoka：Japan 100 ImaginaryWater Garden Fukuoka： ]apan 102 B. Institut Vannes： France 104 Camera Studio in Kimono Hearts Kokura：]apan 106 Mon Cirque Barcelona： Kuala Lumpur： Paris and Cologne 108 Hayon at Rossana Orlandi Milan： Italy 110 The World of Yoya New York： U.S. 112 Kimono Hearts Okinawa： Japan 116 Majik CafBelgrade： Serbia 118 Motif San Jose： U.S. 122 Starbucks Salon NewYork： U.S. 126 La Suite 21 Club Nantes： France 130 Graphic Bar London： UK 134 Moulin Rouge Bisceglie： Italy 138 Gran Caffe del Corso Carpino： Italy 140 Bakery Cafe Bisceglie： Italy 142 Spazio O.F.F. Trani： Italy 144 Topshop London： UK 146 Zizzi Charlotte St London： UK 148 ZizziWinchester Winchester： UK 150 Pancake Parlour Melbourne： Australia 154 Stand Milan 2009 Milan： Italy 158 Siemens Stockholm： Sweden 1 62 Suite 809 Stockholm： Sweden 164 Tingeltangel - A Honky - Tonk - Stroll down theWhoopee Hamburg： Germany 166 TalenTiere - Zoo of Uniqueness Hamburg： Germany 168 Darwins World - in Search of"Hans im Gluck" Hamburg： Germany 172 OnYour Marks： Get Set： Hole Model - The MegaHeroSuperAlarm Hamburg： Germany 174 UrbanSinn - The Neurotic Metropolis - Massif Hamburg： Germany 176 Parlour-game grinch - eenie meenie meinie moe！ Hamburg： Germany 178 Heebok Flash New York： U.S.182 Vasakronan Stockholm： Sweden 186 Espacio C Mixcoac Mexico City： Mexico190 Tommyz Toko Amsterdam： The Netherlands ！ 194 Design Transfer Berlin： Germany 196 Optilon Stockholm： Sweden 198 Svartensgatan 7 Stockholm. Sweden Lunch Bar Trani： Italy204 What I Dont Know about Space London： UK 206 The Truth of Basics： Resetting the History of Living between Four Walls Eindhoven： The Netherlands 208 Abstract Thought is a Warm Puppy Brussels： Belgium 210 Beyond These Walls London： UK 212 iart Basel： Switzerland 214 Kate Spade NewYork New York： US & Toyko： Japan 216 VilaSofa Amsterdam： The Netherlands218 Applemore Technology College Hampshire： UK 222 Cafeteria / Restaurant： Palazzo delle EsposizioniGiardini della Biennale： Venice Venice： Italy228 Index 236 Acknowledgements 240
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