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電子商務(wù)英語(yǔ)(第2版)

電子商務(wù)英語(yǔ)(第2版)

定 價(jià):¥29.00

作 者: 張?jiān)?主編
出版社: 人民郵電出版社
叢編項(xiàng):
標(biāo) 簽: 大學(xué)專業(yè)英語(yǔ)教材

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ISBN: 9787115227881 出版時(shí)間: 2010-10-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 262 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《電子商務(wù)英語(yǔ)(第2版)》在編寫的過(guò)程中突出強(qiáng)調(diào)讀者對(duì)于專業(yè)文獻(xiàn)的各方面的應(yīng)用能力,安排時(shí)文閱讀技巧、時(shí)文翻譯技巧、商務(wù)電郵寫作和工作場(chǎng)景用語(yǔ)等內(nèi)容。《電子商務(wù)英語(yǔ)(第2版)》分10個(gè)單元,共20篇課文和10篇閱讀材料,內(nèi)容涉及電子商務(wù)概述、電子商務(wù)的交易模式、電子商務(wù)安全技術(shù)、電子商務(wù)網(wǎng)上支付、電子商務(wù)物流管理、電子商務(wù)的系統(tǒng)實(shí)施、網(wǎng)絡(luò)營(yíng)銷和電子商務(wù)的行業(yè)應(yīng)用等10個(gè)方面,力求在向讀者提供豐富的電子商務(wù)英語(yǔ)詞匯及閱讀資料的同時(shí),向讀者介紹目前電子商務(wù)運(yùn)營(yíng)的各個(gè)環(huán)節(jié)、內(nèi)容以及未來(lái)的發(fā)展動(dòng)向?!峨娮由虅?wù)英語(yǔ)(第2版)》可作為高職高專院校電子商務(wù)、物流專業(yè)和金融管理等專業(yè)的教材,也可作為從事電子商務(wù)人員及其他自學(xué)者的學(xué)習(xí)用書(shū)。

作者簡(jiǎn)介

暫缺《電子商務(wù)英語(yǔ)(第2版)》作者簡(jiǎn)介

圖書(shū)目錄

Unit One Electronic Commerce Summary 
 Text A Electronic Commerce(EC) Theory 
 Text B Technological Platform of E-commerce 
  Skills of Understanding找出主題句,確定中心思想 
  Skills of Translation根據(jù)上下文/邏輯關(guān)系確定詞義 
  Skills of Business E-mail Writing回復(fù)工作邀請(qǐng)信 
  Skills of Oral Language in Working Condition第一天上班報(bào)到 
 Self-study Projecting the Economic Impact of the Internet 
Unit Two Trading Modes of E-commerce 
 Text A Understanding B2C E-commerce 
 Text B What is B2B? 
  Skills of Understanding尋找重要事實(shí)和論據(jù) 
  Skills of Translation詞類轉(zhuǎn)換譯法 
  Skills of Business E-mail Writing求助信 
  Skills of Oral Language in Working Condition同事之間 
 Self-study Know Something About B2C E-commerce 
Unit Three Security Technologies of E-commerce(Part One) 
 Text A Secure Electronic Transaction 
 Text B Security Techniques 
  Skills of Understanding猜測(cè)詞義 
  Skills of Translation詞的增減 
  Skills of Business E-mail Writing邀請(qǐng)信 
  Skills of Oral Language in Working Condition愉快地工作 
 Self-study Internet and EB Security 
Unit Four Security Technologies of E-commerce(Part Two) 
 Text A Firewall 
 Text B Computing System Security Measures 
  Skills of Understanding推理和判斷 
  Skills of Translation正反譯與反正譯 
  Skills of Business E-mail Writing電話記錄 
  Skills of Oral Language in Working Condition工作中的解決之道 
  Self-study Achieving Electronic Privacy 
Unit Five Payment of E-commerce on Net(Part One) 
 Text A Electronic Systems of Payments 
 Text B Electronic Payment & Taxation 
  Skills of Understanding確定作者的觀點(diǎn)和態(tài)度 
  Skills of Translation分譯與合譯 
  Skills of Business E-mail Writing給顧客寫郵件 
  Skills of Oral Language in Working Condition顧客就是上帝 
 Self-study Why isn't E-cash a common currency? 
Unit Six Payment of E-commerce on Net(Part Two) 
 Text A The SET Protocol 
 Text B E-money 
  Skills of Understanding閱讀理解考查的重點(diǎn) 
  Skills of Translation被動(dòng)句型的翻譯 
  Skills of Business E-mail Writing用郵件進(jìn)行預(yù)訂 
  Skills of Oral Language in Working Condition預(yù)訂 
 Self-study Some Issues About E-commerce Payments 
Unit Seven Logistics Management of E-commerce 
 Text A Logistics in Electronic Commerce 
 Text B Green Logistics 
  Skills of Understanding提高閱讀理解的幾個(gè)注意點(diǎn) 
  Skills of Translation定語(yǔ)從句的翻譯 
  Skills of Business E-mail Writing用郵件發(fā)起邀約 
  Skills of Oral Language in Working Condition Get It Running順利運(yùn)行 
 Self-study Logistics automation 
Unit Eight Implementation of the E-commerce System 
 Text A The ABCs of ERP 
 Text B What is CRM? 
  Skills of Understanding英語(yǔ)閱讀技巧(著名新東方英語(yǔ)培訓(xùn)中心) 
  Skills of Translation倍數(shù)的譯法 
  Skills of Business E-mail Writing用郵件邀約共進(jìn)晚餐 
  Skills of Oral Language in Working Condition At A Restaurant餐宴用語(yǔ) 
 Self-study Evaluating the Performances of E-commerce Systems 
Unit Nine Network Marketing 
 Text A Web Marketing Strategies 
 Text B Overview of Electronic Marketing Structure 
  Skills of Understanding閱讀理解題型介紹 
  Skills of Translation長(zhǎng)句的翻譯 
  Skills of Business E-mail Writing顧客意見(jiàn)反饋信 
  Skills of Oral Language in Working Condition下班之后 
  Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 
Unit Ten Industry Applications of E-commerce 
 Text A The Impact of EC on the Travel Industry 
 Text B Advertising of E-commerce 
  Skills of Understanding影響閱讀速度的幾個(gè)障礙點(diǎn) 
  Skills of Translation常見(jiàn)的計(jì)算機(jī)英語(yǔ)及縮寫 
  Skills of Business E-mail Writing書(shū)寫簡(jiǎn)單的通知 
  Skills of Oral Language in Working Condition技術(shù)會(huì)議 
 Self-study Electronic Publishing: Assessing Opportunities and Risks 
附錄1 譯文 
附錄2 總詞匯表 
附錄3 常用電子商務(wù)詞匯表 
附錄4 屏幕英語(yǔ) 
附錄5 考試樣卷 
附錄6 電子商務(wù)網(wǎng)站集錦 
Bibliography

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