Unit 1 Introduction to Scientific Management Additional Reading The Scientific Method and Model Classification Unit 2 Skills of an Effective Administrator Additional Reading Management and leadership Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept Additional Reading Maximization of Shareholder Wealth——Managerial Strategies Unit 4 Alternative Strategies of PepsiCo Additional Reading Converting Strategy to Operational Reality Unit 5 Total Quality and Management Additional Reading Harley-Davidson's Near Death and Quality Rebirth Unit 6 About consumer behavior Additional Reading \Touchy-Feely\ Research into Consumer Motivations Unit 7 Nike: It's Not So Much the Shoes But Where They Take You Additional Reading Great Salespeople: Drive, Discipline, and Relationship-Building Skills Unit 8 Logistics Management Additional Reading Price Competition in logistics Unit 9 Human Resource Management: an overview Additional Reading Tomorrow's HR Today New Management Practices Unit 10 Personality and Organizational Behavior Additional Reading Policies and Organization in the UPS Unit 11 Performance Appraisal Additional Reading Establishing Balance Scorecards Unit 12 Five Techniques for Full-cycle Cost Management Additional Reading Managing Operations Unit 13 Emergency of Information System Additional Reading The Value and Cost of Information Unit 14 What's Electronic Commerce? Additional Reading Electronic Payment Unit 15 Type and Patterns of Innovation Additional Reading Going Solo and Collaboration Unit 16 Introduction to Risk Additional Reading Risk Retention Appendix I Reference Translation of Texts Appendix II Key to the Exercise Appendix III Tapescripts Appendix IV Glossary
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