NOTES ON CONTRIBUTORS FOREWORD ACKNOWLEDEMENTS INTRODUCTION PART I THE STUDY OF ACTIVE AUDIENCES MOVIE LEADERS VIEWERS' REACTIONS UTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUAL ENCODING/DECODING NEWS WE CAN USE: AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWS IN THE UNITED STATES CRITICAL READINGS: MEDIA AND AUDIENCES THE OPINION POLLS: STILL BIASED TO BLAIR PART II AUDIENCE COMHUNITIES, SEGHENTS AND COMMODITIES GOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCH ALL CARS: RADIO, RECEPTION AND DISCOURSES OF DISABILITY TRANSNATIONAL COMMUNICATIONS AND DIASPORA COMMUNITIES CHILDREN AND ILLEVISION: A CRITICAL OVERVIEW OF THE RESEARCH RATINGS ANALYSIS IN ADVERTISING HEADS OF HOUSEHOLD AND LADIES OF THE NOUSE: GENDER, GENRE AND BROADCAST RATINGS 1929-1990 PART III IHTERACTIVE AUDIENCES: CANS, CULTURAL PRODUCTION AND NEW HEDIA IMPROVISING ELVIS, MARILYN AND HICKEY MOUSE TUNE IN TOMORROW STORIES OF PLACFS AND WAYS OF BEING GAMERS AS CO-CREATORS: ENLISTING THE VIRTUAL AUDIENCE- A REPORT FROM THE NETEACE INTERACTIVE AUDIENCES?
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