Unit One Keys to Being a Successful Entrepreneur Text A Seven Key Qualities of Successful Entrepreneurs Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty Text C Entrepreneurs Share Courage, Other Common Traits Unit Two Office Politics Text A Managing Office Politics Text B Case Study: Ask Annie -- HOW to Survive Office Politics Text C Power Plays Unit Three Real Work at Home lobs Text A Home-Based Business Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories Text C How to Start Your Own Business. Unit Four Employee Turnover Text A Glad To See You Go : The Benefits of Employee Turnover Text B Case Study: Why are We Losing All Our Good People ? Text C Overcoming Job Burnout Unit Five Customer Management Text A Surviving in the Age of Rage Text B Case Study: The Right Way to Manage Unprofitable Customers Text C Air Rage Unit Six Market Expansion Text A How to Expand Your Market Text B Case Study: Golden Arches Galore Text C Grow Your Business Unit Seven Localization Strategy Text A Localize Your Product to G10balize Your Business Text B Case Study: Going Local Text C What Is Localization? Unit Eight Monopoly Text A The De Beers Story: A New Cut on an Old Monopoly Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory Text C Blood Diamond: Africa Unit Nine Global Tourism Text A The Tourism Time Bomb Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks Text C Tower of London -- The Most Haunted Building in London Unit Ten Green Business Text A Is Earth Day the New Christmas? Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference Text C The New American Buzzword is "Green" Unit Eleven The Beauty Industry Text A Beauty Industry Needs Facelift Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover Text C Indian Male Beauty Industry Booms Unit Twelve A Return to Thrift Text A The Seven Deadly Sins That Lead to Debt Text B Case Study: Coffee, Lipstick and Economy Text C Top Five Money Mistakes Men Make
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