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商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書)

商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書)

定 價(jià):¥14.00

作 者: 伍巧芳 主編
出版社: 北京大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 大學(xué)專業(yè)英語(yǔ)教材

ISBN: 9787301168219 出版時(shí)間: 2010-04-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 115 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程》是一本為高等學(xué)校全日制本專科生編寫的商務(wù)英語(yǔ)教材,也可以作為高等學(xué)校夜大、函大的聽(tīng)說(shuō)教材?!渡虅?wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書)》為上海市教委專項(xiàng)學(xué)科建設(shè)項(xiàng)目之一“法商外語(yǔ)教學(xué)論”中的一個(gè)子項(xiàng)目?!渡虅?wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書)》共12單元,每單元都涉及一個(gè)商務(wù)活動(dòng)主題,其中的聽(tīng)力練習(xí)和口語(yǔ)活動(dòng)均圍繞該主題進(jìn)行。本教材的特色主要表現(xiàn)在以下幾個(gè)方面:本教材將真實(shí)的商務(wù)活動(dòng)與英語(yǔ)教學(xué)充分融為一體。將角色扮演和案例學(xué)習(xí)等體驗(yàn)式學(xué)習(xí)引入課堂。教學(xué)設(shè)計(jì)嚴(yán)謹(jǐn),為體驗(yàn)式學(xué)習(xí)打好基礎(chǔ)。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書)》作者簡(jiǎn)介

圖書目錄

Unit 1 Corporate Culture
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: About Management Worldwide Ltd.
  Listening 2: About IKEA
  Listening 3: About IKEA (continued)
  Listening 4: Briefing on Some Companies' Corporate Culture
 Part C Video Clip
 Part D Home Listening: The NEW GE Corporate Culture
Unit 2 Interview
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Dialogue 1
  Listening 2: Dialogue 2
  Listening 3: Passage-Making a Good Impression
 Part C Video Clip
 Part D Home Listening: Getting an Interview
Unit 3 Job and Career
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Why They Like Their Jobs
  Listening 2: How They View Their Jobs
 Part C Video Clip
 Part D Home Listening: What I Like About My Job
Unit 4 Entrepreneurs
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: What Do You Need to Be an Entrepreneur?
  Listening 2: Emerging Market Pioneer--Jack Ma
 Part C Video Clip
 Part D Home Listening: A Radio Interview
Unit 5 Making Arrangements
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Arranging a Conference
  Listening 2: Confirming Conference Arrangements
  Listening 3: Arranging for a Business Trip
 Part C Video Clip
 Part D Home Listening: Asad's Schedule
Unit 6 Business Traveling
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Security Check; Major Responsibility of a Secretary
  Listening 2: Checking in to a Hotel
  Listening 3: Attending a Trade Show
 Part C Video Clip
 Part D Home Listening: Welcoming Visitors
Unit 7 Business Visit and Entertainment
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Booking Tickets
  Listening 2: Arranging a Visit
  Listening 3: First Visit
 Part C Video Clip
 Part D Home Listening: Business Meals and Dining Out
Unit 8 Business Meetings
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: A Meeting on Cutting the Budget
  Listening 2: Arrangement of a Sales Conference
  Listening 3: A Conference on Carrying out a New Plan
 Part C Video Clip
 Part D Home Listening: A Meeting on Solving Problems
Unit 9 Presentation
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Product Presentation
  Listening 2: First Day at JPC
 Part C Video Clip
 Part D Home Listening: Business Knowledge
Unit 10 Business Negotiations
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Negotiation: Getting Started
  Listening 2: Negotiation: Bargaining
  Listening 3: Negotiation: Closing the Deal
 Part C Video Clip: "I Quit" Position in Negotiations
 Part D Home Listening: An Interview: Negotiation Strategy
Unit 11 Advertising and Marketing
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Analyzing Techniques of Advertising
  Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago
 Part C Video Clip
 Part D Home Listening: Reebok Launches Ad Campaign
Unit 12 Solving Problems
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Delivery Problem
  Listening 2: Settling Claims
  Listening 3: Negotiation Tips
 Part C Video Clip
 Part D Home Listening: Interview with an Negotiation Expert
References

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