新聞傳播學(xué)專業(yè)英語(yǔ)教程（第二版）

Unit 1 Introduction
　Passage One The Meaning of "Communication"
　Passage Two McQuail's Normative Theories
　Passage Three Hot and Cold
　Passage Four Minerva's Owi
Unit 2 Books
　Passage One Books in History
　Passage Two Book Publishing
　Passage Three The Printing Press as an Agent of Change
　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing
Unit 3 Magazines
　Passage One Magazine as Media Innovators
　Passage Two Magazines Push Images Over Words
　Passage Three Luce and Time
　Passage Four Early Periodical as Publicist Instrument of Criticism
Unit 4 Newspapers
　Passage One What if There Were No Newspaper?
　Passage Two A Newspaper Industry Casualty You May Have Missed
　Passage Three The New York Times in 1990s
　Passage Four Natural History of the Newspaper
Unit 5 Film
　Passage One Importance of Movies
　Passage Two The Structure of the Western Film
　Passage Three Hollywood's Big Six
　Passage Four Schindler's I.ist: The Role of Memory
Unit 6 Radio
　Passage One FM's Rise
　Passage Two Characteristics of American Radio
　Passage Three Trends and Convergence in Radio and Sound Recording
　Passage Four The Assets and Liabilities in Radio
Unit 7 TV
　Passage One Impact of Television
　Passage Two Culture
　Passage Three The Case for Television Journalism
　Passage Four CBS News
Unit 8 Internet and Media Convergence
　Passage One Internet
　Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure
　Passage Three Weblogs, Citizen Journalists and Traditional Media
　Passage Four Media Convergence and Complications
Unit 9 Media Education and Media Literacy
　Passage One The Origin of Journalism Education
　Passage Two What They Don't Teach at J-School
　Passage Three Green-Eyeshades Versus the Chi-Squares
　Passage Four Elements of Media Literacy
Unit 10 Advertising
　Passage One Media Choices
　Passage Two Origins of Advertising
　Passage Three Advertising: The Magic System
　Passage Four Advertising: Agencies and Copywriters
Unit 11 Public Relations
　Passage One Defining Public Relations
　Passage Two Public Relations Services
　Passage Three Newsmaking
　Passage Four The Roots of Public Relations
Unit 12 Media Economy
　Passage One Economic Foundation of Mass Media
　Passage Two The Two Economies
　Passage Three Television Programming
　Passage Four Rupert Murdoch
Unit 13 Culture Industry and Culture Studies
　Passage One Culture Industry Reconsidered
　Passage Two What Is British Cultural Studies?
　Passage Three Properties of the New Media and a Socialist Strategy
　Passage Four Hegemony: An Overview
Unit 14 Process of Mass Communication
　Passage One Encoding/Decoding
　Passage Two The Acts of Communication
　Passage Three The Circuit and the Acts
　Passage Four Selecting the News: Gatekeeping
Unit 15 Effects and Audience of Mass Communication
　Passage One Effects Studies
　Passage Two The Uses and Gratifications Model
　Passage Three TV and Learning
　Passage Four Scientific and Nonscientific Polls
Unit 16 Mass Communication and Society
　Passage One Some Social Functions of the Mass Media
　Passage Two The Masses: The Implosion of the Social in the Media
　Passage Three The Debate over Civic Journalism
　Passage Four Investigative Reporting
Unit 17 Mass Communication and Social Control
　Passage One Government Manipulation of Media
　Passage Two Of the Liberty of Thought and Discussion
　Passage Three The Principles
　Passage Four Jefferson's View of the Press
Unit 18 Laws and Ethics of Mass Communication
　Passage One The First Amendment to the Constitution
　Passage Two The Means to the End
　Passage Three Should the Names of Rape Victims Be Published?
　Passage Four Attributing a Libel Is No Defense
Appendix A Key to Exercises
Appendix B Chinese Translations
參考文獻(xiàn)