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商務(wù)英語(yǔ)口語(yǔ)

商務(wù)英語(yǔ)口語(yǔ)

定 價(jià):¥28.00

作 者: 房玉靖 主編,劉玉玲,梁晶 副主編
出版社: 清華大學(xué)出版社
叢編項(xiàng): 高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)教材
標(biāo) 簽: 高職高專(zhuān)

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ISBN: 9787302219019 出版時(shí)間: 2010-03-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 253 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)教材:商務(wù)英語(yǔ)口語(yǔ)》素材以商務(wù)材料為主,內(nèi)容涵蓋商務(wù)工作所涉及的日常交際、涉外活動(dòng)和涉外業(yè)務(wù)等常見(jiàn)場(chǎng)景,以功能用途劃分。全書(shū)共設(shè)有16個(gè)單元,內(nèi)容主要涉及辦公、商務(wù)旅行、商務(wù)接待、商務(wù)會(huì)談、商務(wù)會(huì)議、展覽展會(huì)、求職面試、公司與產(chǎn)品、商標(biāo)與專(zhuān)利、商品的詢(xún)價(jià)、報(bào)盤(pán)、討價(jià)還價(jià)、支付、包裝與運(yùn)輸、保險(xiǎn)、市場(chǎng)營(yíng)銷(xiāo)、銷(xiāo)售談判、簽訂合約、投訴索賠等方面。本教材可以滿(mǎn)足高職高專(zhuān)院校商務(wù)英語(yǔ)、國(guó)際貿(mào)易、國(guó)際商務(wù)等相關(guān)專(zhuān)業(yè)的大學(xué)生、從事國(guó)際商務(wù)工作的外經(jīng)貿(mào)從業(yè)人員、外事人員以及廣大英語(yǔ)愛(ài)好者的需要。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)口語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 Office Work
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 2 Business Travel
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 3 Client Reception
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 4 Companies and Products
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 5 Marketing
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 6 Meetings
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 7 Recruitment
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 8 Trade Fairs
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 9 Enquiries and Offers
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 10 Counter Offers and Orders
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 11 Packing and Shipment
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 12 Payment
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 13 Insurance
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 14 Conclusion of Business
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 15 Trademark, Patent, and Intellectual Property Rights
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
Unit 16 Complaints, Claims and Settlement
 Background Information
 Learning Objectives
 Oral Workshop
 Language Focus
 Extended Activities
 Related Information
 Supplements for Reflections
參考文獻(xiàn)

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