UNIT 1 Brief Introduction to E-commerce Text The Emergence of E-commerce Supplementary Reading 1 E-commerce in China Supplementary Reading 2 Amazon--Before and After Supplementary Reading 3 Should E-commerce Be Taxed Like Any Other Commerce 參考譯文 UNIT 2 E-commerce Market Mechanism Text Electronic Marketplaces Supplementary Reading 1 eBay--The Juggernaut of E-marketplaces Supplementary Reading 2 Collaborative Commerce--The Next Big Trend in Partnering Supplementary Reading 3 Making the Web Just another Venue for Trade-Shows 參考譯文 UNIT 3 Business-to-Customer E-commerce Text Yesterday, Today and Tomorrow of B2C E-commerce Supplementary Reading 1 B2B vs B2C--More Than Just a Letter Supplementary Reading 2 FAQ for B2C Supplementary Reading 3 What is the Difference between B2C and B2B 參考譯文 UNIT 4 Business-to-Business E-commerce Text Business-to-Business E-commerce Supplementary Reading 1 B2B Marketing Strategies Supplementary Reading 2 E-Commerce Procurement Management Supplementary Reading 3 Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises 參考譯文 UNIT 5 Consumer Behavior and Customer Services in E-commerce Text Customer Behavior Affects E-commerce Competitiveness Supplementary Reading 1 E-commerce Report: Technology that promises to analyze sales data more simply and quickly could alter customer interactions Supplementary Reading 2 Improving Customer Experience:Usability Testing Is Not Enough Supplementary Reading 3 Five Myths in E-Commerce about Personalization 參考譯文 UNIT 6 Technical Infrastructure of E-commerce Text Database Supplementary Reading 1 Two Technical Infrastructures of E-commerce--Data Management and Computer Network Supplementary Reading 2 Intemet Supplementary Reading 3 Communities in Cyberspace 參考譯文 UNIT 7 Mobile Commerce Text Mobile Commerce Supplementary Reading 1 M-commerce Security Challenges and Solution Supplementary Reading 2 M-commerce at Helsana Health Insurance Supplementary Reading 3 M-commerce in China 參考譯文 UNIT 8 Online Marketing Text E-marketing Supplementary Reading 1 E-marketing Strategy and Tesco's E-marketing Campaign Supplementary Reading 2 Google and Financial Crisis Supplementary Reading 3 Search Engine Optimization UNIT 9 Payment System in E-commerce Text Electronic Payment Supplementary Reading 1 Electronic Funds Transfer Supplementary Reading 2 Untraceable Digital Cash, Information Markets, and BlackNet(1) Supplementary Reading 3 Untraceable Digital Cash, Information Markets, and BlackNet(2) 參考譯文 UNIT 10 Law, Ethics in E-commerce Text Computer Security Supplementary Reading 1 Computer Virus Supplementary Reading 2 The Law of the Web for Businesses Supplementary Reading 3 Privacy and Confidentiality in an E-commerce World 參考譯文 Key to Exercises References
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