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財(cái)經(jīng)英語(yǔ)閱讀

財(cái)經(jīng)英語(yǔ)閱讀

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作 者: 朱琳 主編
出版社: 北京大學(xué)出版社
叢編項(xiàng): 21世紀(jì)全國(guó)高職高專財(cái)經(jīng)管理系列實(shí)用規(guī)劃教材
標(biāo) 簽: 高職高專

ISBN: 9787811179521 出版時(shí)間: 2010-02-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 279 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《財(cái)經(jīng)英語(yǔ)閱讀》共12章,內(nèi)容涉及國(guó)際經(jīng)濟(jì)全球化、貨幣市場(chǎng)、銀行業(yè)、保險(xiǎn)、財(cái)務(wù)管理、稅收、會(huì)計(jì)、審計(jì)等。每章由三個(gè)單元組成,每個(gè)單元含有學(xué)習(xí)目標(biāo)、導(dǎo)入、課文、閱讀技巧、注釋、專業(yè)詞匯表和習(xí)題。本教材內(nèi)容新穎,編排合理,生詞量及習(xí)題難度適中。本教材適合高職高專院校審計(jì)、會(huì)計(jì)、金融等財(cái)經(jīng)類專業(yè)的學(xué)生使用,也可作為相關(guān)行業(yè)從業(yè)人員提高英語(yǔ)水平的培訓(xùn)教材。

作者簡(jiǎn)介

暫缺《財(cái)經(jīng)英語(yǔ)閱讀》作者簡(jiǎn)介

圖書目錄

Chapter One Economic Globalization
 Text A Introduction to Economic Globalization.
 Text B Sub-prime Mortgage Crisis
 Text C Financial Crisis Tests Durability of Globalization
Chapter Two Money Market
 Text A Introduction to Money Market
 Text B Money Market Mutual Funds
 Text C Fed Announces New Plan to Help Money Market Funds
Chapter Three Banking,
 Text A Introduction to Banking
 Text B The Banking Industry in China
 Text C EU Fudge on Bank Reform
Chapter Four Investment
 Text A Introduction to Investment Company
 Text B Venture Investment
 Text C How to Make Investment in Stock Market
Chapter Five Insurance
 Text A Introduction to Insurance
 Text B Risk
 Text C How to Drive Down the Cost of Car Insurance
Chapter Six Business Management
 Text A Introduction to Managers and Management
 Text B Management by Objectives
 Text C You Can't Learn Management in a Classroom
Chapter Seven Financial Management
 Text A Introduction to Financial Management
 Text B The Financial Market
 Text C Silent Disaster Tens of billions of dollars in financing arrangements are in trouble
Chapter Eight Taxation
 Text A Introduction to Taxation
 Text B Principle and Types of Taxation
 Text C The Last Tax-free Christmas Online
Chapter Nine Accounting
 Text A Introduction to Accounting
 Text B Financial Statements of Accounting
 Text C Accounting Ethic
Chapter Ten Auditing
 Text A Introduction to Audit
 Text B Audit Report
 Text C Who Will Protect Public from Leaders Like Enron's
Chapter Eleven Marketing
 Text A Introduction to Marketing
 Text B Marketing Research
 Text C Marketing Strategies for Fast-Moving Consumer Goods
Chapter Twelve E-business
 Text A Introduction to E-business
 Text B The Advantages and Disadvantages of E-commerce
 Text C E-business: Opportunity or Peril
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