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商務(wù)英語步步贏:實戰(zhàn)談判贏天下

商務(wù)英語步步贏:實戰(zhàn)談判贏天下

定 價:¥26.00

作 者: 盛丹丹 主編
出版社: 國防工業(yè)出版社
叢編項: 商務(wù)英語步步贏
標(biāo) 簽: 商務(wù)英語

ISBN: 9787118065787 出版時間: 2010-01-01 包裝: 平裝
開本: 大32開 頁數(shù): 253 字?jǐn)?shù):  

內(nèi)容簡介

  《商務(wù)英語步步贏:實戰(zhàn)談判贏天下》是套書中在“點”、“線”積累基礎(chǔ)上的“面”的飛躍。每一單元開端設(shè)計幾個溫故知新的句子,用于熱身和鞏固學(xué)習(xí)。然后是兩個難易有梯度的情景實戰(zhàn)對話,對話的選擇是有針對性的,在體現(xiàn)這一單元主題下的不同情況的應(yīng)對和處理方式。在學(xué)習(xí)語言的同時,還可掌握談判技巧、公關(guān)方式和國際禮儀。全書分為11章139個單元,包含商務(wù)交際、價格與付款方式、包裝與物流、貿(mào)易方式、商貿(mào)進(jìn)出口、商務(wù)會議、公司運作、市場營銷、客戶關(guān)系管理、與銀行打交道、商務(wù)旅行,可謂真正的商務(wù)話題大全。

作者簡介

暫缺《商務(wù)英語步步贏:實戰(zhàn)談判贏天下》作者簡介

圖書目錄

Chapter 1 Business Communications 商務(wù)交際
  Unit 1 Answering the Telephone接聽電話/002
  Unit 2 DiMing a Wrong Number打錯電話/004
  Unit 3 Calling a Switchboard電話轉(zhuǎn)接/006
  Unit 4 Arranging an Appointment安排約會/008
  Unit 5 Putting Off an Appointment推遲約會/010
  Unit 6 Canceling an Appointment取消約會/012
  Unit 7 Visiting Clients拜訪客戶/014
  Unit 8 Reception商務(wù)接待/016
  Unit 9 Introduction of the Company公司介紹/018
  Unit 10 Visiting Factories參觀工廠/020
  Unit 1 1 Business Meals商務(wù)會餐/022
  Unit 12 Arranging Activities安排活動/024
  Unit 13 Seeing Off Customers送別客戶/026
  
  Chapter 2 Price and Terms of Payment 價格與付款方式
  Unit 1 Inquiry詢盤/028
  Unit 2 Offer報盤/030
  Unit 3 Counter-Offer還盤/032
  Unit 4 CIF成本、保險加運費價/034
  Unit 5 DDP完稅后交貨價/036
  Unit 6 EXW工廠交貨價/038
  Unit 7 FOB船上交貨價/040
  Unit 8 Remittance匯付/042
  Unit 9 Collection托收/044
  Unit 10 Letter of Credit信用證/046
  Unit 11 Letter of Guarantee保函/048
  
  Chapter 3 Packing and Logistics 包裝與物流
  Unit 1 Mode of Packing包裝方式/050
  Unit 2 Ways of Shipment裝運方式/052
  Unit 3 Date of Shipment裝運期限/054
  Unit 4 Chartering a Vessel租船訂艙/056
  Unit 5 Port of Departure起運港/058
  Unit 6 Port of Destination目的港/060
  Unit 7 Transshipment Port中轉(zhuǎn)港/062
  Unit 8 Clearance of Goods報關(guān)/064
  Unit 9 Customs Clearance結(jié)關(guān)/066
  Unit 10 Export Drawback出口退稅/068
  Unit 11 Exemption from Duty進(jìn)口免稅/070
  
  Chapter 4 Forms of Trade 貿(mào)易方式
  Unit 1 Technology Transfer技術(shù)轉(zhuǎn)讓/072
  Unit 2 Bidding招標(biāo)/074
  Unit 3 Tender投標(biāo)/076
  Unit 4 Joint Venture合資企業(yè)/078
  Unit 5 Compensation Trade補償貿(mào)易/080
  Unit 6 Barter Trade易貨貿(mào)易/082
  Unit 7 Consignment Trade寄售貿(mào)易/084
  Unit 8 Processing Business加工業(yè)務(wù)/086
  Unit 9 Assembling Business裝配業(yè)務(wù)/088
  Unit 10 Financing融資/090
  Unit 1l Agent有關(guān)代理/092
  Unit 12 Commission傭金問題/094
  
  Chapter 5 Import and Export商貿(mào)進(jìn)出口
  Unit 1 Credit Inquiry資信調(diào)查/096
  Unit 2 Establishing Trade Relations建立貿(mào)易關(guān)系/098
  Unit 3 Quantity of the Order訂貨數(shù)量/100
  Unit 4 Quality of Goods貨物質(zhì)量/102
  Unit 5 Ordering Goods下訂單/104
  Unit 6 Out of stock缺貨/106
  Unit 7 Insurance Rate保險費率/108
  Unit 8 Commodity Inspection商品檢驗/110
  Unit 9 Signing a Contract簽訂合同/112
  Unit 10 Revision of a Contract修改合同/114
  
  Chapter 6 Business Conferences 商務(wù)會議
  Unit 1 Preparing for a Meeting會議籌備/116
  Unit 2 Agenda會議議程/118
  Unit 3 Beginning the Meeting會議開始/120
  Unit 4 Discussing During the Meeting會議討論/122
  Unit 5 Summarization and Adjournment總結(jié)閉會/124
  
  Chapter 7 Company Operation 公司運作
  Unit 1 Competition競爭/126
  Unit 2 Partnership合作關(guān)系/128
  Unit 3 Product Launch新產(chǎn)品發(fā)布會/130
  Unit 4 Press Conference記者招待會/132
  Unit 5 Registering a Trademark商標(biāo)注冊/134
  Unit 6 Patent專利/136
  Unit 7 Financial Affairs公司財務(wù)/138
  Unit 8 Company Website公司網(wǎng)站/140
  Unit 9 Mergers公司合并/142
  Unit 10 Branch Offices分支機構(gòu)/144
  
  Chapter 8 Marketing &Sales 市場營銷
  Unit 1 Market Research市場調(diào)研/146
  Unit 2 Target Audience目標(biāo)消費者/148
  Unit 3 Promotion by Salesperson登門推銷/150
  Unit 4 Advertising Campaign廣告運作/152
  Unit 5 Choosing Media選擇媒體/154
  Unit 6 Details of all Advertisement廣告細(xì)節(jié)/156
  Unit 7 Promotional Events促銷活動/158
  Unit 8 Preparing for a Trade Show準(zhǔn)備展會/160
  Unit 9 Trade Shows展會現(xiàn)場/1 62
  Unit 10 Product Demonstrations產(chǎn)品展示/164
  Unit 11 E-commerce電子商務(wù)/166
  Unit 12 After-Sale Service售后服務(wù)/168
  
  Chapter 9 Customer Relationship Management 客戶關(guān)系管理
  Unit 1 Complaints About Quality質(zhì)量投訴/170
  Unit 2 Complaints About Short Quantity短重投訴/172
  Unit 3 Dealing with Complaints處理投訴/174
  Unit 4 Wrong Shipment錯發(fā)貨物/176
  Unit 5 Returning the Goods退貨/178
  Unit 6 Claims索賠/1 80
  Unit 7 Arbitration訴諸仲裁/182
  Unit 8 Public Relations公共關(guān)系/1 84
  Unit 9 Company Gifts公司紀(jì)念品/186
  
  Chapter 10 Contacting with Bank 與銀行業(yè)務(wù)
  Unit 1 Opening an Account開立賬戶/188
  Unit 2 Inquiring About Interest Rates詢問利率/190
  Unit 3 Depositing and Withdrawing存款取錢/192
  Unit 4 Closing an Account注銷賬戶/194
  Unit 5 Cashing a Check支票兌現(xiàn)/196
  Unit 6 The Rate of Exchange外匯匯率/198
  Unit 7 Exchanging Money貨幣兌換/200
  Unit 8 Credit Card信用卡/202
  Unit 9 Reporting a Lost Passbook存折掛失/204
  Unit 10 Investing in Stock Market投資股市/206
  
  Chapter 11 Business Trip 商務(wù)旅行
  Unit 1 Daily Schedule日程安排/208
  Unit 2 Passport and Visa護(hù)照簽證210
  Unit 3 Booking a Plane Ticket訂飛機票/212
  Unit 4 Security Check安全檢查/214
  Unit 5 On the Plane在飛機上/216
  Unit 6 Transit轉(zhuǎn)機/218
  Unit 7 Passing the Customs過海關(guān)/220
  Unit 8 By Ship乘船/222
  Unit 9 By Train乘火車/224
  Unit 10 Asking the way問路/226
  Unit 11 By Bus乘公交車/228
  Unit 12 By Subway乘地鐵/230
  Unit 13 Taking a Taxi乘出租車/232
  Unit 14 Reserving a Room訂房間/234
  Unit 15 Checking in入住登記/236
  Unit 16 Wake-up Call電話叫醒/238
  Unit 17 Laundry送洗衣物/240
  Unit 18 Maintenance維修服務(wù)/242
  Unit 19 Bill Mistake賬單錯誤/244
  Unit 20 Checking out結(jié)賬退房/246
  Unit 21 Booking a Table餐廳訂位/248
  Unit 22 At the Restaurant在餐館/250
  Unit 23 Sightseeing參觀游覽/252

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