序 第二版前言 第一版前言 Chapter 1 Introduction to E-Commerce 學習指導 1.1 Introduction 1.2 Electronic Commerce： The Second Wave 1.3 Business Models， Revenue Models，and Business Processes 1.4 Economic Forces and Electronic Commerce 1.5 Identifying Electronic Commerce Opportunities 1.6 International Nature of Electronic Commerce Reading Materials——Benefits of EC 科技英語的特點 Exercises Chapter 2 The Internet and World Wide Web： E-Commerce Infrastructure 學習指導 2.1 The Internet： Technology Background 2.2 The Internet Today 2.3 Internet II： The Future Infrastructure 2.4 The World Wide Web Reading Materials——The Internet and The Web： Features 英語專業(yè)詞匯的構(gòu)成 Exercises Chapter 3 E-Business Models 學習指導 3.1 Introduction 3.2 Storefront Model 3.3 Auction Model 3.4 Portal Model 3.5 Dynamic Pricing Models 3.6 B2B Exchange 3.7 B2B Service Providers 3.8 Online Trading and Lending Models 3.9 Getting a Loan Online 3.10 Recruiting on the Web 3.11 Online News Services 3.12 Online Travel Services 3.13 Online Entertainment 3.14 Online Automotive Sites 3.15 Energy Online 3.16 Selling Brainpower 3.17 Online Art Dealers 3.18 E-Learning 3.19 Click-and-Mortar Businesses 數(shù)學公式的讀法 （Pronunciation of mathematical expressions） Exercises Chapter 4 Business-to-Business Electronic Commerce 學習指導 4.1 Introduction 4.2 Cost Efficiencies from Automation of Transactions 4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce 4.4 Market Structure and Ownership of B2B Intermediaries 4.5 Effects of E-commerce on the Organization of Firms 4.6 Conclusion Reading Materials——Trust， as a main barrier in adopion to B2C E-Commerce 常用英語互譯技巧 Exercises Chapter 5 Electronic Payment Systems 學習指導 5.1 Electronic Payments： a Critical Element in EC Support Services 5.2 Electronic Cards and Smart Cards 5.3 E-Cash and Innovative Payment Methods 5.4 E-Checking 5.5 E-Billing Reading Materials——Stored-Value Cards： Tapping The Teen and Preteen Markets 被動語態(tài)的翻譯技巧 Exercises Chapter 6 E-Commerce Security 學習指導 6.1 Security is Everyones Business 6.2 Basic Security Issues 6.3 Types of Threats and Attacks 6.4 Managing EC Security 6.5 Securing EC Communications 6.6 Securing EC Networks Reading Materials——Spyware： A Financial Assault Weapon 復雜定語（從句）的翻譯技巧之一 Exercises Chapter 7 Pricing 學習指導 7.1 TheEffects of the 2Is on Pricing 7.2 Basic Pricing Strategies 7.3 Dynamic Pricing Strategies 7.4 Advanced Pricing Strategies Reading Materials——eBay France： The Price （Increase） is Right 復雜定語（從句）的翻譯技巧之二 Exercises Chapter 8 Intemet Marketing 學習指導 8.1 Introduction.. 8.2 Definition and Scope of Intemet Marketing 8.3 The Seven Stages of Intemet Marketing 8.4 Critical Success Factors for Intemet Marketing Executives 英語長句的翻譯 Exercises Chapter 9 Legal Issues of E-Commerce 學習指導 9.1 Jurisdiction on the Intemet 9.2 Contracting and Contract Enforcement in Electronic Commerce 9.3 Privacy 9.4 Intellectual Property Rights Reading Materials——Information Privacy and Computer Security 學術(shù)論文的英文寫作簡介 Exercises Chapter 10 E-Logistics 學習指導 10.1 The CLM Definition of Logistics 10.2 E-Logistics： Delivering the Goods in E-Commerce 科技論文標題的寫法 Exercises Chapter 11 Introduction to M-Business Applications 學習指導 11.1 Introduction 11.2 Value Proposition 11.3 M-Business Applications 11.4 M-Business Technologies 11.5 M-Business vs. E-Business Applications 11.6 Challenges in M-Business 英文摘要的寫作技巧 Exercises Chapter 12 Launching a Successful Online Business and EC Projects 學習指導 12.1 Starting a New Online Business 12.2 Adding E-Commerce Initiatives or Transforming to an E-Business 12.3 Building a Web Site 12.4 Opening a Web Storefront Reading Materials——Akamal Technologies 英文論文引言的寫作技巧 Exercises Chapter 13 Building E-Commerce Applications and Infrastructure 學習指導 13.1 A Five-Step Approach to Developing an E-Commerce Landscape 13.2 Criteria for Selecting a Development Approach 13.3 Vendor and Software Selection 13.4 Usage Analysis and Site Management Reading Materials——Molding a New Vision for E-Commerce at D-M-E 求職英語簡介 Exercises Chapter 14 Case Study of E-Commerce 學習指導 14.1 Amazon.com 14.2 Dell 14.3 Alibaba Reading Materials——Ebay： A Business History 廣告文體簡介 Exercises 參考文獻及網(wǎng)站
鄂公網(wǎng)安備 42010302001612號 