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經(jīng)貿(mào)英語

經(jīng)貿(mào)英語

定 價(jià):¥31.00

作 者: 房玉靖 主編,劉玉玲 副主編
出版社: 清華大學(xué)出版社
叢編項(xiàng): 全國高職高專專業(yè)英語規(guī)劃教材
標(biāo) 簽: 高職高專

ISBN: 9787302208617 出版時(shí)間: 2009-11-01 包裝: 平裝
開本: 16開 頁數(shù): 320 字?jǐn)?shù):  

內(nèi)容簡介

  《經(jīng)貿(mào)英語》是專為高職高專英語教學(xué)所編寫的一本綜合性教材,根據(jù)高職教育培養(yǎng)“高素質(zhì)技能型專門人才”的目標(biāo),本著高職教育“實(shí)用為主、夠用為度”的指導(dǎo)思想,針對高職高專學(xué)生的特點(diǎn),以經(jīng)貿(mào)工作的實(shí)際需求為出發(fā)點(diǎn),集閱讀、寫作和翻譯為一體,著重培養(yǎng)學(xué)生的實(shí)際語言應(yīng)用能力,全方位地訓(xùn)練學(xué)生經(jīng)貿(mào)英語的閱讀能力和書面表達(dá)能力?!督?jīng)貿(mào)英語》編排靈活,實(shí)用性強(qiáng)?!督?jīng)貿(mào)英語》適用于高職高專院校商務(wù)英語、國際貿(mào)易、國際商務(wù)等相關(guān)專業(yè)的學(xué)生,也可供從事翻譯、外事、外經(jīng)貿(mào)、旅游等涉外人員及有較好基礎(chǔ)的英語自學(xué)者使用。

作者簡介

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圖書目錄

Unit 1 Chinas Economy
Warm-up: Bilingual Reading
Text A: Chinas Development Roadmap
Text B: Beefing Up BPO
Business English Translation
Extended Knowledge: Business English Writing
Unit 2 Investment and Technology Transfer
Warm-up: Bilingual Reading
Text A: Transfer of Technology to Developing Countries
Text B: Foreign Investment Hits $2.11 Trillion in 30 Years
Business English Translation
Extended Knowledge: Business English Writing
Unit 3 Banking System
Warm-up: Bilingual Reading
Text A: Knowledge of Bank Deposit
Text B: China to Spend 78% More on Emission Reduction
Business English Translation
Extended Knowledge: Business English Writing
Unit 4 Financial Crisis
Warm-up: Bilingual Reading
Text A: Foreign Ptwchases of U.S. Debt Rise
Text B: ECB, Bank of England Cut
Rates to Record Lows
Business English Translation
Extended Knowledge: Business English Writing
Unit 5 Stimulusto Economy
Warm-up: Bilingual Reading
Text A: What Should Washington Do?
Text B: European Leaders Agree to Extra Stimulus Money
Business English Translation
Extended Knowledge: Business English Writing
Unit 6 Global Efforts Needed
Warm-up: Bilingual Reading
Text A: Crisis Reveals Growing Finance Gaps for Developing Countries   Text B: G-20 Leaders Lay out Plan to Restore Growth
Business English Translation
Extended Knowledge: Business English Writing
Unit 7 Entrepreneurship and Employment
Warm-up: Bilingual Reading
Text A. Entrepreneurship
Text B: Unemployment Is Americans Top Economic Concern
Business English Translation
Extended Knowledge: Business English Writing
Unit 8 A Glanoe at Americas Eoonomic Situation
Warm-up: Bilingual Reading
Text A: The Wall Street Bonus in Retreat
Text B: Rising Rates to Worsen Subprime Mess
Business English Translation
Extended Knowledge: Business English Writing
Unit 9 Combating Crisis
Warm-up: Bilingual Reading
Text A: Will the Fed Go Long?
Text B: Nation Faces Increasing Inflation Risk
Business English Translation
Extended Knowledge: Business English Writing
Unit 10 Marketing
Warm-up: Bilingual Reading
Text A: How Does Consumer Psychology Work in Marketing?
Text B: Oil Prices Rise on Stocks, Dollar
Business English Translation
Extended Knowledge: Business English Writing
Unit 11 Advertising
Warm-up: Bilingual Reading
Text A: Advertising
Text B: Global Trade Will Shrink by 9% Business English Translation   Extended Knowledge: Business English Writing
Unit 12 Human Resources
Warm-up: Bilingual Reading
Text A: Human Resources Management
Text B: What is Human Resources Management?
Business English Translation
Extended Knowledge: Business English Writing
Unit 13 E-Commerce
Warm-up: Bilingual Reading
Text A: E-commerce and E-wallet
Text B: Bernanke: Recovery to Begin Next Year
Business English Translation
Extended Knowledge Business English Writing
Unit 14 Customs Declaration
Warm-up: Bilingual Reading
Text A: Customs Declaration Procedures of the Importing Materials in Processing Trade
Text B: Unjust Trade Must Be Countered Business English Translation   Extended Knowledge: Business English Writing
Unit 15 Contracts
Warm-up: Bilingual Reading
Text A: Contracts
Text B: Economist Predicts GDP Growth of 10%
Business English Translation
Extended Knowledge: Business English Writing
Unit 16 Logistics
Warm-up: Bilingual Reading
Text A: Physical Distribution
Text B: Per Capita GDP Predicted to Soar by 2030
Business English Translation
Extended Knowledge: Business English Writing
Appendix Ⅰ Reference & Key
Appendix Ⅱ Commonly-Used Business Terms
Bibliography參考文獻(xiàn)

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