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外貿(mào)英語(yǔ)函電學(xué)習(xí)指導(dǎo)

外貿(mào)英語(yǔ)函電學(xué)習(xí)指導(dǎo)

定 價(jià):¥24.00

作 者: 蘭天,時(shí)敏,葉富國(guó) 主編
出版社: 東北財(cái)經(jīng)大學(xué)出版社
叢編項(xiàng): 21世紀(jì)國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)系列教材
標(biāo) 簽: 大學(xué)專業(yè)英語(yǔ)教材

ISBN: 9787811226867 出版時(shí)間: 2009-08-01 包裝: 平裝
開本: 大32開 頁(yè)數(shù): 383 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  隨著我國(guó)加入WT0,國(guó)際貿(mào)易與投資業(yè)務(wù)迅猛發(fā)展,國(guó)際商務(wù)交往活動(dòng)更加頻繁,社會(huì)各界人士,特別是外貿(mào)企業(yè)和國(guó)際企業(yè)從業(yè)人員學(xué)習(xí)商務(wù)英語(yǔ)的積極性高漲,掌握扎實(shí)的外貿(mào)函電寫作基礎(chǔ)知識(shí)日益重要.本書是為了適應(yīng)各界讀者的這一需要,編寫這本實(shí)用性較強(qiáng)的外貿(mào)英語(yǔ)函電學(xué)習(xí)指導(dǎo)。本書結(jié)構(gòu)新穎、內(nèi)容全面、脈絡(luò)清晰、實(shí)用性強(qiáng)。本書共十七章,在內(nèi)容和結(jié)構(gòu)的編排上按照蘭天編著的《外貿(mào)英語(yǔ)函電》,分別以外貿(mào)交易磋商過程和外貿(mào)合同磋商內(nèi)容為兩條主線,注重練習(xí)的實(shí)用性和可操作性。每章包括三個(gè)部分。Section One,主要介紹英文函電寫作的背景知識(shí),這既有利于外貿(mào)相關(guān)專業(yè)讀者對(duì)重點(diǎn)知識(shí)的回顧,提高理解能力、寫作能力,又有利于非國(guó)際貿(mào)易專業(yè)讀者對(duì)知識(shí)的理解和掌握。Section Two,主要是重點(diǎn)詞匯和句型。作者在多年教學(xué)經(jīng)驗(yàn)積累的基礎(chǔ)上,經(jīng)過篩選斟酌,把最常用的詞匯和句型加以總結(jié),呈現(xiàn)給讀者,使讀者能少而精地掌握,便于在實(shí)際中應(yīng)用。Section Three,是練習(xí)題,包括十二種題型,是本章的重點(diǎn)。此部分是編者多年教學(xué)經(jīng)驗(yàn)的結(jié)晶。在編寫過程中,作者注重練習(xí)題內(nèi)容的全面性、題型的多樣性和趣味性。例如,在Chapter Nine中對(duì)包裝材料的詞匯這一環(huán)節(jié)的內(nèi)容的處理上,作者將這些包裝材料分別歸類為“包”、“箱”、“桶”等,并采用“匹配”的題型設(shè)計(jì),既減少了埋頭做題的枯燥感,又便于讀者記憶。作者十分注重所有練習(xí)題的實(shí)用性和可操作性,使讀者所做的練習(xí)題盡可能與外貿(mào)過程的相關(guān)環(huán)節(jié)緊密聯(lián)系起來(lái),做到有目的地做練習(xí)題,并“練”以致用。如“根據(jù)所給的信用證條款和相關(guān)的合同,查找出不符點(diǎn),然后寫出請(qǐng)求改證的信函”;又如“根據(jù)索賠函”,寫出相應(yīng)的“接受和拒絕函”;再如,在Chapter Seventeen求職信的寫作中,“根據(jù)相關(guān)的廣告寫出求職信”等等。通過這些練習(xí)使讀者把商務(wù)函電與實(shí)際應(yīng)用結(jié)合起來(lái),真正做到學(xué)以致用。同時(shí),每章還包括相關(guān)的對(duì)話,目的在于使讀者不僅掌握商務(wù)函電的寫作知識(shí),而且加強(qiáng)口語(yǔ)操練,做到既練“筆”又練“口”,使寫作能力和口語(yǔ)水平同時(shí)提高。本書的附錄有三個(gè)組成部分:Part One是各章練習(xí)題的答案;PartTwo包括三套模擬試題及答案;Part Three是考試題庫(kù),包括三套綜合測(cè)試題及答案。這部分可供讀者自我檢測(cè)對(duì)知識(shí)的掌握和運(yùn)用情況。

作者簡(jiǎn)介

暫缺《外貿(mào)英語(yǔ)函電學(xué)習(xí)指導(dǎo)》作者簡(jiǎn)介

圖書目錄

Chapter One Business Letters
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Two Establishing Business Relations
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Three Enquiries
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Four Offer
Section one Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Five Counter-0ffer
Section One Background Knowledge
Section Two Useful Sentences
Section Three Exercise
Chapter Six Conclusion of Business
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Seven Terms of Payment
Section one Background Knowledge
Section Two Useful Sentence Patterns
Section Three Exercise
Chapter Eight Establishment of L/C and Amendment
Section One Background Knowledge
Section Two Useful Words, Phrases and Sentence Patterns
Section Three Exercise
Chapter Nine Packing, Shipping Mark and Shipment
Section one Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercme
Chapter Ten Insurance and Shipment
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercme
Chapter Eleven Agency
Section One Background Knowledge
Section Two Useful Sentence Patterns
Section Three Exercme
Chapter Twelve Complaints and Claims
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Thirteen Invitation for Bids and Bid
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exercise
Chapter Fourteen International Brininess Contract in Writing
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section Three Exereme
Chapter Fifteen Agreements and Contracts
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section ThreeExercise
Chapter Sixteen Other Letter Writing
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section ThreeExercise
Chapter Seventeen Job-Application Writing in English
Section One Background Knowledge
Section Two Useful Words and Sentence Patterns
Section ThreeExercise
Appendix One Keys to the Exercises
Appendix Two Test Papers and the Keys
Section A Test Papers
Section B Keys to Test Papers
Appendix Three Final Exam Banks and the Keys
Section A Final Test Papers
Section B Keys to Final Test Papers

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