商務英語函電基本知識 第一單元 商務英語函電簡介 Unit 1 Introduction to Business English Correspondence Part Ⅰ Functions of Business English Correspondence Part Ⅱ Structural Parts and Styles of Business English Correspondence Part Ⅲ Essential Qualities of Business English Correspondence Summary Exercise 第二單元 電子郵件寫作 Unit 2 E-mail Writing Part Ⅰ Brief Introduction of Electronic Commerce&E-mail Part Ⅱ Business E—mail Writing Summary Exercise 交易準備 第三單元 建立貿(mào)易關系 Unit 3 Establishing Business Relations Part Ⅰ Channels to Find New Customers Part Ⅱ Letters for Establishing Business Relations Summary Exercise 第四單元 資信調查 Unit 4 Status Enquiry Part Ⅰ Channels to Make Status Enquiries Part Ⅱ Status Enquiry Letters&Replies Summary ExPrrisP 第五單元 詢價與回復 Unit 5 Enquiry and Reply Part Ⅰ Introduction tO Enquiry Part Ⅱ Enquiry&Replies Summary Exercise 第六單元 促銷 Unit 6 Sales Promotion Part Ⅰ Brief Introduction Part Ⅱ Sales Promotion Letters Summary Exercise 第七單元 報價、報盤與還盤 Unit 7 Quotation，Offers and Counter-offers Part Ⅰ Brief Introduction Part Ⅱ Quotations，Offers&Counter—offers and Sample Letters Summary Exercise 第八單元 訂單、接受和回絕 Unit 8 Order。Acceptance or Refusal Part Ⅰ Brief Introduction Part Ⅱ Orders，Acceptance&Refusals and Sample Letters Summary Exercise 合同立 第九單元 售貨確認書及購貨合同 Unit 9 Sales Confirmation and Purchase Contraet Part Ⅰ Brief Introduction Part Ⅱ Sales Confirmation&Purchase Contract and Specimens Summary Exercise 合同執(zhí)行及后期管理 第十單元 支付 Unit 10 Terms of Payment Part Ⅰ Brief Introduction Part Ⅱ Terms of Payment&Specimen Letters Summary Exereise 第十一單元 包裝 Unit 11 Packing Part Ⅰ Brief Introduction Part Ⅱ Packing and Sample Letters Summary Exereise 第十二單元 保險 Unit 12 Insurance Part Ⅰ Brief Introduction Part Ⅱ Insurance and Sample Letters Summary Exercise 第十三單元 運輸 Unit 13 Shipment Part Ⅰ Brief Introduction Part Ⅱ Shipment and Sample Letters Summary Exercise 第十四單元 投訴、索賠與理賠 Unit 1 4 Complaint，Claim and Settlement Part Ⅰ Brief Introduction Part Ⅱ Complaint，Claim & Settlement and Sample Letters Summary EXerciSe 第十五單元 代理 Unit 15 Agency Part Ⅰ Brief Introduction Part Ⅱ Agency Letters & Samples Summary Exercise 拓展知識 附錄Ⅰ 銷售合同（Sales Contracts） 附錄Ⅱ 商務報告撰寫（Business Report Writing） 參考文獻
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