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商務(wù)英語(yǔ)綜合教程(第一冊(cè) 學(xué)生用書)

商務(wù)英語(yǔ)綜合教程(第一冊(cè) 學(xué)生用書)

定 價(jià):¥29.80

作 者: 龍毛忠 分冊(cè)主編
出版社: 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng): 學(xué)生用書
標(biāo) 簽: 大學(xué)專業(yè)英語(yǔ)教材

ISBN: 9787811345087 出版時(shí)間: 2009-08-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 187 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)英語(yǔ)綜合教程》共分四冊(cè),每?jī)?cè)12個(gè)單元,內(nèi)容包括經(jīng)濟(jì)、管理、國(guó)際法和跨文化四大模塊,每單元均由TextA、TextB、TextC及相關(guān)練習(xí)組成。Text A側(cè)重商務(wù)詞匯、語(yǔ)法知識(shí)及篇章理解。Text B著力培養(yǎng)學(xué)生的商務(wù)英語(yǔ)口語(yǔ)和寫作能力等交際能力。Text C主要是提高學(xué)生的聽力技能和人文底蘊(yùn)。本套教材主要適用于壘日制商務(wù)英語(yǔ)專業(yè)或者英語(yǔ)(商務(wù)英語(yǔ)方向)專業(yè)的一二年級(jí)大學(xué)生,也可作為全日制非英語(yǔ)專業(yè)學(xué)生的選修課教材或行業(yè)培訓(xùn)教材。教材分學(xué)生用書和教師用書。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)綜合教程(第一冊(cè) 學(xué)生用書)》作者簡(jiǎn)介

圖書目錄

Unit One Business Leaders
 Text A Richard Branson -- the World's Greatest Brand Builder
 Text B Women and Men, Work and Power
 Text C Oprah Winfrey: The Queen of Talk Shows
Unit Two Becoming Persuasive
 Text A How to Be Persuasive
 Text B How Persuasive Are You?
 Text C How can We Put off an Important Conversation at Work?
Unit Three Integrity in Business
 Text A MBA Students Swap Integrity for Plagiarism
 Text B "Is It Time for Me to Get Out?"
 Text C Online Courses Outside Business Hours
Unit Four Motivating Employees
 Text A Employee Efficiency and Motivation
 Text B The Flower Effect
 Text C Marks & Spencer's Ways to Motivate It's Staff
Unit Five Team Building
 Text A Top Team Building Strategies: Company Team Building
 Text B Employee Team Building: Making a Successful Team
 Text C Characteristics of Good Teams
Unit Six The Art of Layoff
 Text A Tips on How to Fire Employees
 Text B Less Painful Ways to Downsize Your Company
 Text C Office Life in America
Unit Seven Stress Management
 Text A Depression & Stress on Job Related Situations
 Text B How to Handle a Stress-Related Meltdown and Get Back in the Game
 Text C Great Tips for Successful Stress Management
Unit Eight Online Shopping
 Text A Wealthy Buyers Go Online to Make Big Savings
Text B Marketers Take Advantage of the Information Age
Text C Getting the Most from Online Shopping
Unit Nine Building Customer Loyalty
 Text A Johnny
 Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust
 Text C Customer Service
Unit Ten Cause Marketing
 Text A It Pays Off -- If You Do It Right
 Text B "Cause Marketing" Tips: Boost Business by Giving Back
 Text C Habitat for Humanity
Unit Eleven Corporate Espionage
 Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage '
 Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics"
 Text C Understanding Intellectual Property Rights through Coca Cola
Unit Twelve Global Crisis
 Text A Rich but Hungry
 Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists
 Text C "Earth Hour" Goes Global

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