Unit 1 Introduction to China's MICE Industry中國會展業(yè)概況 Lesson 1 Yesterday and Today 歷史和現(xiàn)狀 Lesson 2 Introduction to the Features, and Growth Trend 特點(diǎn)和發(fā)展趨勢簡介 Unit 2 Exhibition and Conference Centers in China中國的會展中心 Lesson 1 Size and Location of Exhibition Centers會展中心的位置與面積 Lesson 2 Space Size and Location展臺位置與面積 Unit 3 Preparing for the Exhibition會展籌備 Lesson 1 Preparations By the Host組展方的策劃與準(zhǔn)備 Lesson 2 Preparations by the Exhibitors參展方準(zhǔn)備工作 Unit 4 Participation in an Exhibition參展 Lesson 1 Decorating: Stand Construction and Reception布展：展臺搭建和接待 Lesson 2 Promotion of Exhibits, Services Provided, Delegations展品推介、會展期間服務(wù)及組團(tuán)參展 Lesson 3 Emergencies during the Exhibition會展期間突發(fā)情況 Unit 5 Cancellation and Move-out 退展和撤展 Lesson 1 Cancellation of Exhibit Registration取消預(yù)定展位 Lesson 2 Move-out撤展 Unit 6 Post-conference Tour 會后游 Unit 7 Exhibition and Conference Strategies會展策略 Lesson 1 Organizers' Strategies組展方的策略 Lesson 2 Exhibitors' Strategies參展商的策略 參考答案 參考文獻(xiàn)
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