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國際商務(wù)綜合教程(英文版)

國際商務(wù)綜合教程(英文版)

定 價(jià):¥25.00

作 者: 周蘋 編著
出版社: 清華大學(xué)出版社有限公司
叢編項(xiàng): 現(xiàn)代國際商務(wù)系列教材
標(biāo) 簽: 大學(xué)專業(yè)英語教材

ISBN: 9787811236484 出版時(shí)間: 2009-06-01 包裝: 平裝
開本: 16開 頁數(shù): 242 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  全書分為14章,內(nèi)容包括:國際商務(wù)環(huán)境、國際金融、貿(mào)易與投資、國際區(qū)域經(jīng)濟(jì)一體化、國際企業(yè)經(jīng)營戰(zhàn)略與聯(lián)合、進(jìn)出口貿(mào)易及生產(chǎn)運(yùn)營管理、國際市場(chǎng)營銷、國際企業(yè)財(cái)務(wù)管理、人力資源及國際物流。書的結(jié)構(gòu)為:學(xué)習(xí)目的、正文、專欄、注釋、練習(xí)及案例。配備課件與練習(xí)參考答案。文字陳述將專業(yè)性與通俗性相結(jié)合,簡(jiǎn)明、易懂;該書既適于作為本科生和低年級(jí)研究生的專業(yè)英語教材,也可作為相關(guān)從業(yè)人員進(jìn)修讀本。

作者簡(jiǎn)介

暫缺《國際商務(wù)綜合教程(英文版)》作者簡(jiǎn)介

圖書目錄

Chapter 1 An Overview of International Business
 1.1 What Is International Business?
 1.2 Why Study International Business?
1.3 International Business Activity
  1.3.1 Exporting and Importing
  1.3.2 International Investments
  1.3.3 Other Forms of International Business Activity
 1.4 What Is Globalization
  1.4.1 The Globalization of Markets
  1.4.2 The Globalization of Production
 1.5 The Contemporary Causes of Globalization
  1.5.1 Strategic Imperatives
  1.5.2 Environmental Change and Globalization
Chapter 2 The Social Environment of International Business
 2.1 Economic Systems
  2.1.1 Market Economy
  2.1.2 Command Economy
  2.1.3 Mixed Economy
 2.2 Culture and International Business
  2.2.1 What Is Culture'?
  2.2.2 International Manager's Task in Cross-cultural Markets
  2.2.3 The Elements of Culture
  2.2.4 Analytical Approaches to Culture
  2.2.5 Sources of Cultural Knowledge
 2.3 Legal Systems Environment
  2.3.1 Different Legal Systems
  2.3.2 Contract Law
  2.3.3 Property Rights
  2.3.4 The Protection of Intellectual Property
 2.4 The Political Environment
Chapter 3 International Trade and Investment Theory
 3.1 Classical Country-Based Trade Theories
  3.1.1 Mercantilism
  3.1.2 The Theory of Absolute Advantage
  3.1.3 The Theory of Comparative Advantage
  3.1.4 Factor Proportions Trade Theory
  3.1.5 The Leontief Paradox
3.2 Modern Firm-Based Trade Theories
  3.2.1 Country Similarity Theory
  3.2.2 Product Life Cycle Theory
  3.2.3 Economies of Scale and Imperfect Competition
 3.3 The Competitive Advantage of Nations
 3.4 International Investment Theories
  3.4.1 Ownership Advantages
  3.4.2 Internalization Theory
  3.4.3 Eclectic Theory
 3.5 Factors Influencing Foreign Direct Investment
Chapter 4 The World Trade Organization and Regional Economic Integratinn
 4.1 The World Trade Organization
  4.1.1 The WTO's Goals and Functions
  4.1.2 Basic Agreements
  4.1.3 Developing Countries
 4.2 Regional Economic Integration
  4.2.1 What Is Regional Economic Integration?
  4.2.2 Forms of Regional Economic Integration
 4.3 The Arguments about Economic Integration
  4.3.1 The Case for Regional Integration
  4.3.2 The Case against Regional Integration
……
Chapter 5 Foreign Exchange and International Financial Markets
Chapter 6 The Strategy and Structure of International Business
Chapter 7 Entry Strategy and Strategic Alliances
Chapter 8 Import and Export Trade Operations
Chapter 9 International Operations Management
Chapter 10 International Marketing
Chapter 11 International Financial Management
Chapter 12 International Accounting
Chapter 13 International Human Resource Mangement
Chapter 14 International Logistics and Supply-Chain Management

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