實(shí)用商務(wù)英語導(dǎo)讀

Chapter One Marketing and Marketing Mix
1.1 Overview of Marketing
1.2 Strategic Marketing Planning
1.3 Product Decisions
1.4 Distribution Decisions
1.5 Promotion Decisions
1.6 Pricing Decisions
實(shí)訓(xùn)一 營(yíng)銷計(jì)劃書分析
Chapter Two Commodities and InternationaI Trade
2.1 0verview of International Trade
2.2 Terms of Commodity
2.3 International Cargo Transport
2.4 Ocean Marine Insurance
2.5 International Payment and Settlement
2.6 HOW to Write Sales Contract
實(shí)訓(xùn)二 信用證分析
Chapter Three Accounting and Financial Statements
3.1 Accounting--the Language of Business
3.2 Basic Elements of Financial Position and the Accounting Equation
3.3 Generally Accepted Accounting Principles
3.4 Double—Entry System
3.5 Financial Statements
實(shí)訓(xùn)三 會(huì)計(jì)與會(huì)計(jì)報(bào)表
Chapter Four Finance and Financial Markets
4.1 Foreign Exchange&Exchange Rate
4.2 Foreign Exchange Transaction
4.3 The Balance of Payments
4.4 International Financial Market
實(shí)訓(xùn)四 金融與金融市場(chǎng)
Chapter Five Internet and E-Marketing
5.1 E—Marketing
5.2 E—marketing Planning
5.3 E—marketing Strategies
5.4 E—marketing Environment
實(shí)訓(xùn)五 網(wǎng)絡(luò)與網(wǎng)絡(luò)營(yíng)銷
Chapter Six Managers and Management
6.1 Managers
6.2 Managerial Roles
6.3 Management
6.4 Management Levels
6.5 Management Skills
實(shí)訓(xùn)六 管理與管理者
Chapter Seven Service and Service Management
7.1 Understanding Services
7.2 Building the Service System
7.3 Operating the Service System
7.4 Nonprofit Service Organization
實(shí)訓(xùn)七 服務(wù)機(jī)構(gòu)選擇
Chapter Eight Tourism and Tourism Management
8.1 Travel and Tourism
8.2 Accommodation and Transportation
8.3 Entertainment
8.4 Frontier
實(shí)訓(xùn)八 設(shè)計(jì)旅游線路
Chapter Nine Business and Interpersonal Skills
9.1 Communication Channel
9.2 Presentation
9.3 Negotiation
9.4 Teamwork
實(shí)訓(xùn)九 商務(wù)活動(dòng)與人際溝通
Chapter Ten Business and GIobaIization
10.1 Overview of Globalization
10.2 The Strategies of Globalization
10.3 Managing Global Marketing
實(shí)訓(xùn)十 全球化與商務(wù)活動(dòng)