商務(wù)英語(yǔ)讀寫(xiě)教程1

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作　者：	張萍主編
出版社：	機(jī)械工業(yè)出版社
叢編項(xiàng)：	新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材
標(biāo)　簽：	大學(xué)專業(yè)英語(yǔ)教材

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ISBN：	9787111255840	出版時(shí)間：	2009-05-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	288	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　為了編寫(xiě)這套教材，我們反復(fù)地學(xué)習(xí)了教育部高等學(xué)校英語(yǔ)教學(xué)大綱，訪問(wèn)了畢業(yè)生用人單位，舉行了英語(yǔ)畢業(yè)生座談會(huì)，廣泛地聽(tīng)取了師生的意見(jiàn)。高等學(xué)校英語(yǔ)專業(yè)《英語(yǔ)教學(xué)大綱》指出：“我們也應(yīng)當(dāng)清醒地面對(duì)這樣一個(gè)現(xiàn)實(shí)，即我國(guó)每年僅需要少量外語(yǔ)與文學(xué)，外語(yǔ)與語(yǔ)言學(xué)相結(jié)合的專業(yè)人才以從事外國(guó)文學(xué)和語(yǔ)言學(xué)教學(xué)的研究工作，而大量需要的則是外語(yǔ)和其他相關(guān)學(xué)科——如外交、經(jīng)貿(mào)、法律、新聞等結(jié)合的復(fù)合型人才，培養(yǎng)這種復(fù)合型外語(yǔ)及專業(yè)人才是社會(huì)主義市場(chǎng)經(jīng)濟(jì)對(duì)外語(yǔ)專業(yè)提高的要求，也是新時(shí)代的要求?！蔽覀儗⑦@一精神作為我們這套教材編寫(xiě)的指導(dǎo)思想，并努力使這套教材達(dá)到這樣的目標(biāo)：1）教材內(nèi)容要有較強(qiáng)的時(shí)代性、實(shí)用性、針對(duì)性、系統(tǒng)性。2）安排好商務(wù)英語(yǔ)專業(yè)知識(shí)、語(yǔ)言訓(xùn)練及文化背景知識(shí)。3）教材要有利于培養(yǎng)學(xué)生英語(yǔ)思維力、創(chuàng)新力、語(yǔ)用能力。4）運(yùn)用任務(wù)型的教學(xué)方法，為學(xué)生自己學(xué)習(xí)提供平臺(tái)。

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圖書(shū)目錄

序
前言
Unit1 Financial New York
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit2 Harvard Business School
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit3 The Profit Sharing Program
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit4 History of Dow Jones Industrial Average
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit5 Should the UK Adopt the Furo Single Currency？
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit6 Multinational Companies：Good or Bad
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit7 The Salesmans Role in the New Buying Envirorment
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Translation Drills
Writing Drills
Unit8 Growth of the Canadian Forest Industry in the Nineteenth-Century
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit9 E-mail and On-line Shopping
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing DriUs
Unit10 Bill Gates mA Story of Success
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit11 Jack Welch： My Parents
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit12 The Development of Japanese Automobile Industry
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit13 World Needs "Common Win" Economic Globalization
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit14 How Wal.Mart Works
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit15 KFC and Its Story
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Unit16 Shopping in Paris
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