注冊(cè) | 登錄讀書(shū)好,好讀書(shū),讀好書(shū)!
讀書(shū)網(wǎng)-DuShu.com
當(dāng)前位置: 首頁(yè)出版圖書(shū)教育/教材/教輔外語(yǔ)職業(yè)、行業(yè)英語(yǔ)國(guó)際商務(wù)英語(yǔ)快速閱讀教程

國(guó)際商務(wù)英語(yǔ)快速閱讀教程

國(guó)際商務(wù)英語(yǔ)快速閱讀教程

定 價(jià):¥26.00

作 者: 白遠(yuǎn),周建萍 編著
出版社: 清華大學(xué)出版社
叢編項(xiàng): 新編國(guó)際商務(wù)英語(yǔ)系列教材
標(biāo) 簽: 商務(wù)英語(yǔ)

購(gòu)買(mǎi)這本書(shū)可以去


ISBN: 9787811235470 出版時(shí)間: 2009-05-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 214 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本教材共42單元。每一個(gè)單元有兩篇閱讀文章,第一篇為主要文章,涉及經(jīng)濟(jì)學(xué)原理、貿(mào)易、金融、市場(chǎng)營(yíng)銷(xiāo)、對(duì)外投資、管理及國(guó)際組織等方面的內(nèi)容,并附有閱讀理解、詞匯解釋、詞匯填空、判斷正誤等練習(xí);第二篇為補(bǔ)充閱讀,重點(diǎn)是在經(jīng)濟(jì)活動(dòng)中出現(xiàn)的實(shí)用性和功能性語(yǔ)言材料,通常為經(jīng)濟(jì)類(lèi)廣告、新聞、產(chǎn)品說(shuō)明等,以及經(jīng)貿(mào)閱讀中經(jīng)常遇到的圖表、數(shù)字等不同的表達(dá)方式,同時(shí)也附有閱讀理解練習(xí)。本教材適用于高等院校經(jīng)濟(jì)、財(cái)貿(mào)、管理、商務(wù)英語(yǔ)等專(zhuān)業(yè)一、二年級(jí)的學(xué)生使用,同時(shí)也可供對(duì)國(guó)際經(jīng)濟(jì)與貿(mào)易感興趣的自學(xué)者參考。

作者簡(jiǎn)介

暫缺《國(guó)際商務(wù)英語(yǔ)快速閱讀教程》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 The Meaning of Economics .
Unit 2 Two Methods in Economic Studies
Unit 3 The World Natural Resources
Unit 4 Production
Unit 5 The Role of Price
Unit 6 Reasons for International Trade
Unit 7 Approaches to International Business
Unit 8 Barriers to International Business
Unit 9 Laws Affecting Business (Ⅰ)
Unit 10 Laws Affecting Business (Ⅱ)
Unit 11 World Trade Organization
Unit 12 The Fine Art of Negotiation
Unit 13 Government Procurement
Unit 14 Intellectual Property
Unit 15 Trademark
Unit 16 Logistics
Unit 17 Market and Marketing
Unit 18 The Role of Advertising
Unit 19 The Function of Money
Unit 20 International Balance of Payment
Unit 21 The Federal Reserve
Unit 22 Commercial Banks
Unit 23 The World Bank
Unit 24 Interest Rate and the Economy
Unit 25 Foreign Exchange Trading
Unit 26 Stocky a Means of Investment
Unit 27 New York Stock Exchange
Unit 28 Why We Need Insurance?
Unit 29 International Monetary Fund
Unit 30 International Taxation
Unit 31 Accounting
Unit 32 Foreign Direct Investment
Unit 33 Globalization
Unit 34 Multinational Corporations
Unit 35 ASEAN
Unit 36 European Union
Unit 37 NAFTA
Unit 38 Forms of Business Ownership
Unit 39 Keys to Success for New Small Businesses
Unit 40 Merger and Acquisition
Unit 41 The Art of Management
Unit 42 The Art of Leadership
Appendix A Key to the Exercises

本目錄推薦

掃描二維碼
Copyright ? 讀書(shū)網(wǎng) m.ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號(hào) 鄂公網(wǎng)安備 42010302001612號(hào)