伴隨著經(jīng)濟全球化和我國經(jīng)濟國際化的進程，國內(nèi)外大中型企業(yè)、跨國公司等對既懂商務又會英語的復合型人才的需求與日俱增，這也促進了我國高等教育商務英語專業(yè)的快速發(fā)展。目前，全國有700多所高等院校開設了外貿(mào)英語、商務英語等課程，工商管理、金融等商科專業(yè)也都開設了以商務為核心內(nèi)容的英語課程，部分院校甚至設立了商務英語專業(yè)。近幾年來，全國性的商務英語教學、學術研討會頻頻召開。我國國際商務的快速發(fā)展、人才市場對商務英語人才的強勁需求以及外語就業(yè)市場人才多元化推動了英語專業(yè)的教學改革和教材建設，各院校都迫切需要一套能體現(xiàn)商務特色與人才培養(yǎng)規(guī)格相適應的新教材，以改變英語教材與人才培養(yǎng)和需求不相適應的狀況。商務英語屬于專門用途英語，國外大學多將其歸為ESP（English for specialPurposes）。目前，我們國內(nèi)這樣系統(tǒng)的專業(yè)教材并不是很多。王正元教授領銜總主編、由全國20余所大學40余名英語教授、副教授、講師歷時兩年多編寫的這套“新時代大學商務英語系列教材”是我國高等教育商務英語教材建設的一個新成果。這套教材共14本，包括讀寫、視聽說、寫作、口譯，涵蓋了商務英語的基本主體課程。編者基于“商務知識+英語能力=核心競爭力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場營銷、人力資源、企業(yè)文化、經(jīng)營運作等商務語境中培養(yǎng)學生的英語交際能力。商務知識與英語能力相結合、商務語境與語言活動相結合、能力培養(yǎng)與就業(yè)需求相結合的編寫思路使這套教材商務內(nèi)容豐富，英語操練有的放矢，凸顯了人才培養(yǎng)規(guī)格，給這套教材帶來了亮點。
作者簡介
暫缺《商務英語讀寫教程8》作者簡介
圖書目錄
序 前言 Unit 1 Multinational Enterprises Text A What Are They Text B Honda in North America Unit 2 Ethics in Business Text A Spain Makes a Stand Against Financial Scandals Text B Ethics in the lnfosphere Unit 3 Quality Management Standards Program Text A The Quality Management System Stand~ds Text B ISO 9000 System Described and Interpreted for FIS Unit 4 Technology Transfer Text A What Is Technology Transfer? Text B Technology Transfer Program of University of California Unit 5 Intellectual Property Text A What Is Intellectual Property or lP7 Text B Mine Games Companies Are Coming Intellectual Property Unit 6 Joint Ventures Text A Joint Ventures-Your Unlimited Opportunity Text B Can ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity? Unit 7 Cargo Insurance Text A The Importance of Cargo Insurance Text B Rapid Growth in the Chinese Insurance Market Unit 8 The Banking Firm Text A The Bank Balance Sheet Text B What the Banks Must Do Unit 9 Working Overseas Text A Global Managers for Global Businesses Text B Cross—cultural Misinterpretation Unit 10 Project Management Text A What Is Project Management? Text B Project Management Is about Lessons—to—Learn Unit 11 Chain Store Operation Text A Franchising Text B A Finger—lickins Good Time in China Unit12 Giobalization Text A Will WalMart Take Over the World? Text B Globalization Unit 13 Acquisition Text A What Is Acquisition? Text B Merrill Lynch in Japan Unit 14 The Political Economy of International Trade Text A The USS Yuan Rhetoric Carries Trade Risks Text B Political Arguments for Government Intervention in International Trade Unit 15 Public Relations Text A A Crisis of Confidence—CEO Nasser Scrambles to Contain the Tire Problem Text B Public Relations Answer Keys Reference
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