第一章 基礎(chǔ)商務(wù)會話 Basic Business Conversation Unit 1 Establishing Trade Relation建立貿(mào)易關(guān)系 Unit 2 Talking about Company公司介紹 ?、癃?Company History and Organization公司歷史及組織規(guī)模 Ⅱ On Working Range, Market and Distribution System公司經(jīng)營范圍,市場及銷售體制 Unit 3 Visiting Factories 參觀工廠 Ⅰ. Welcome to Our Factory歡迎來到我們工廠 ?、? About the Departments關(guān)于各部門 ?、? After Visiting 參觀后 Unit 4 Talking about Products 產(chǎn)品推薦 ?、? About Quality and Usage 關(guān)于質(zhì)量和使用方法 Ⅱ. About Circulation and Profits流通及利潤 ?、? Offering Reference Material on Product and Samples提供產(chǎn)品參考資料及樣品 Unit 5 Market Research 市場調(diào)研 Ⅰ. Inquiring the Market Situation詢問市場狀況 ?、? Survey 調(diào)研 Unit 6 Advertisement 廣告 ?、? Advertising Media 廣告媒介 Ⅱ. Cost 費用 ?、? Content of Advertisement廣告內(nèi)容 Ⅳ. Result 效果 Unit 7 Sales Promotion 促銷 ?、? New Product 新產(chǎn)品 ?、? Offering Choice 提供選擇 ?、? Developing the Market & Enlarging the Scale開拓市場,擴(kuò)大規(guī)模 Unit 8 Going to the Fair 展銷會 Ⅰ. Preparation 準(zhǔn)備 ?、? During the Fair 展示會期間 第二章 外貿(mào)實務(wù)會話Practical Trading Conversation