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環(huán)球商務英語寫作教程

環(huán)球商務英語寫作教程

定 價:¥48.00

作 者: (美)楊多納(Dona J.Young) 編著
出版社: 華東師范大學出版社
叢編項:
標 簽: 商務英語

ISBN: 9787561763438 出版時間: 2008-12-01 包裝: 平裝
開本: 大16開 頁數(shù): 398 字數(shù):  

內(nèi)容簡介

  語言問題已經(jīng)滲透到商務領域各行各業(yè)的核心位置,學生一旦掌握了專業(yè)的商務英語能力,就奠定了未來成功的基礎。許多英語學習者之所以在商務英語學習中舉步維艱,常常是因為受到非標準英語口語等因素的干擾,難以熟練掌握商務英語極正式的語言技巧。怎樣才能利用地方母語來提升商務英語的能力呢?《環(huán)球商務英語寫作教程》展示了如何在已有英語基礎上,進一步提高商務英語的寫作技巧。學生將發(fā)現(xiàn),運用不同語言,其實就像在衣櫥里選衣服那樣簡單,這將促使學生跳出固定模式的束縛,自如地在各種場合運用不同語言。本書采用實用型練習,為學生提供了難能可貴的實踐機會,讓他們根據(jù)現(xiàn)實中的實際交流,掌握寫與說的語言選擇能力。《環(huán)球商務英語寫作教程》讓選擇成為可能!

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圖書目錄

PREFACE
ACKNOWLEDGMENTS
Unit one LANGUAGE IN CONTEXT
E-Mail Essentials
Basic Parts of E-Mail
E-Mail Format
CHAPTER ONE English for Business Today
Objectives and Learning Inventory
Section A: What Is English?
Language Is a System
Varieties of Standard English
English Readily Adapts to Change
Formal English Is the Global Standard
Section B: What Role Does Local Language Play?
Formal and Informal Language
The Bidialectal Approach: Being Versatile with Language
Language Variety in Your Life
Section C: Learning Language in Context
How to Use This Book
A Problem-Solving Process: Explore, Practice, Apply
The Challenge of Changing Language Patterns
Some Techniques to Get You Started
Practice in Writing Skills: Composing Versus Editing
Pronunciation Lessons
Chapter 1 Summary and Checklist
Chapter 1 End-of-Chapter Activities
CHAPTER TWO Writing Effective Sentences
Objectives and Learning Inventory
Section A: What Is the Sentence Core?
The Verb as Predicate
The Subject
The Sentence Core
Section B: How Do Parts of Speech Work?
Nouns
Verbs
Pronouns
Prepositions
Conjunctions
Adjectives and Adverbs
Articles: Definite and Indefinite
Section C: What Is a Sentence?
Clauses as Fragments
Phrases as Fragments
Chapter 2 Summary and Checklist
Chapter 2 End-of-Chapter Activities
Unit Two ENGLISH IN ACTION
Unit Three PRACTICAL APPLICATIONS
GLOSSARY
INDEX

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