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商務(wù)英語

商務(wù)英語

定 價:¥33.00

作 者: 張虹,郭丙武 主編
出版社: 科學(xué)出版社
叢編項: 高等職業(yè)教育“十一五”規(guī)劃教材·高職高專文秘類教材系列
標(biāo) 簽: 商務(wù)英語

ISBN: 9787030229069 出版時間: 2008-10-01 包裝: 平裝
開本: 16開 頁數(shù): 339 字數(shù):  

內(nèi)容簡介

  《高等職業(yè)教育“十一五”規(guī)劃教材·高職高專文秘類教材系列:商務(wù)英語》共分16個單元,主要內(nèi)容包括商務(wù)交流、商務(wù)信息、市場營銷、談判、詢盤、報盤、還盤、遞盤、反還盤、訂貨及訂單執(zhí)行、商務(wù)合同、支付、信用證、保險、索賠與理賠、包裝、運輸、代理、備忘錄和公告等,結(jié)構(gòu)清晰、內(nèi)容豐富、適用性強?!陡叩嚷殬I(yè)教育“十一五”規(guī)劃教材·高職高專文秘類教材系列:商務(wù)英語》可作為高等職業(yè)院校、高等??圃盒!⒊扇烁叩仍盒<氨究圃盒O略O(shè)的二級職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院和民辦高校的管理、文秘、經(jīng)濟、商務(wù)英語、國際貿(mào)易及其他相關(guān)專業(yè)學(xué)生的教材,也可作為五年制高職院校、中等職業(yè)學(xué)校相關(guān)專業(yè)的教材,還可供社會相關(guān)從業(yè)人士參考使用。

作者簡介

暫缺《商務(wù)英語》作者簡介

圖書目錄

Unit 1 Commercial Communication
Part A Introduction of Company and Product
Applied Writing
Part B Making Business Arrangements
Practice
Unit 2 Commercial Information
PartA Business Information Collecting
Applied Writing
Part B The Processing and Transmitting of Commercial Information.
Practice
Unit 3 Marketing Ⅰ
Part A Marketing Channels
Applied Writing
Part B Brand and Price
Practice
Unit 4 Marketing Ⅱ
Part A Promotion and Advertising
Applied Writing
Part B Image and Services
Practice
Unit 5 Negotiation
Part A Negotiation Techniques
Applied Writing
Part B The Nature of Cross-cultural Negotiation
Practice
Unit 6 Inquiry and Offer
Part A Inquiry
Applied Writing
Part B Offer
Practice
Unit 7 Counter-Offer, Bid and Counter-Counter-Offer
Part A Counter-Offer and Bid
Applied Writing
Part B Counter-Counter-Offer
Practice
Unit 8 Orderand Fulfillment
Part A Acceptance and Order
Applied Writing
Part B Declining an Order
Practice
Unit 9 Business Contract
Part A Business Contract
Applied Writing
Part B Sale Contract
Practice
Unit 10 Payment Ⅰ
Part A The Method of Payment
Applied Writing
Part B Digital Wallet and Electronic Check
Practice
Unit 11 Payment Ⅱ
Part A An IntroductionofL/Cs
Applied Writing
Part B Application for a Letter of Credit
Practice
Unit 12 Insurance
Part A Insurance
Applied Writing
Part B Sharing Economic Losses Through Insurance
Practice
Unit 13 Claim and Adjustment
Part A Claim
Applied Writing
Part B Adjustment
Practice
Unit 14 Packing and Shipment
Part A Packing
Applied Writing
Part B Shipment
Practice
Unit 15 Agency
Part A Agency
Applied Writing
Part B What to Be Covered in Agency Agreement..
Practice
Unit 16 Memoranda and Notice
Part A Memoranda
Applied Writing
Part B Notice
Practice
Reference Answers
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Unit 9
Unit 10
Unit 11
Unit 12
Unit 13
Unit 14
Unit 15
Unit 16
References

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