Acknowledgement Bookmap Unit 1 Text A Spotlight on Copenhagen Language in Use Text B Lenovo Steps Out Onto Global Stage Unit 2 Text A A Coke and a Smile Language in Use Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales Unit 3 Text A The Rich Man and the Poor Man Language in Use Text B Look up! Big Bucks in Billboards Unit 4 Text A The Power of a Blue Box Language in Use Text B China's Commercial Ties with EU Unit 5 Text A The Value of Time Language in Use Text B How Could Huawei Realize Its Great Leap Forward? Unit 6 Text A Delight Language in Use Text B How to Organize Your Business Unit 7 Text A Only Children, Finding the Middle Ground Between Lonely and Lionized Language in Use Text B Planning a Positive Cash Flow Unit 8 Text A British Pub Culture Language in Use Text B Competitive Strategy and Change Management Unit 9 Text A Home Language in Use Text B Three-point Turn Hyundai in America Unit 10 Text A My Bank Account Language in Use Text B Lessons from the Enron Scandal Unit 11 Text A Leave Your Hat On, but Lose the Jeans Language in Use Text B The lnternet Changes Rules of Game Unit 12 Text A One Man Talking Language in Use Text B Franchising Pros and Cons: Is Franchising Right for You? Text A Heard on the Street Language in Use Unit 13 Text A Heard on the Street Language in Use Text B Creating a High Performance Culture - Breathe in and ou Unit 14 Text A I Know Why the Caged Bird Sing Language in Use Text B The Culture of Collaboration: Building Bridges for Success Unit 15 Text A Flowers in the Sky Language in Use Text B The Truth Behind the Tagline of KFC Unit 16 Text A Black Horse Language in Use Text B What is "Lean" about Product Development? Appendix
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