Unit One An Overview of International Business Ⅰ An Introduction to International Business 1.Definitions 2.Why Nations Trade? Ⅱ History of International Trade Ⅲ Protection or Free Trade? Ⅳ MNCs and Globalization 1.Global Exchange 2.Have a Break Ⅴ Effects of Technology on International Business Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Two Theories of International Business Ⅰ The Age of Mercantilism Ⅱ The Theory of Absolute Advantage Ⅲ The Theory of Comparative Advantage Ⅳ The Factor Proportions Trade Theory Ⅴ The Leontief Paradox Ⅵ The ProductCycle Theory Ⅶ Protectionism Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Three Economic Integration Ⅰ Levels of Economic Integration 1.PreferentialTrade Arrangement（PTA） 2.The Free Trade Area（FTA） 3.The Custom's Union 4.The Common Market 5.The Economic Union 6.Monetary Union Ⅱ European Integration Ⅲ North American Economic Integration Ⅳ Integration in Asia 1.ASEAN Free Trade Area（AFTA） 2.The ASEAN Plus Three（APT） 3.Asia-Pacific Economic Cooperation（APEC） Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Four Multinational Corporations Ⅰ The Multinational Corporate Phenomenon 1.Definitions of the Multinational Corporation 2.Why Do We Have Multinational Corporations? 3.The Most Powerful Institution in the World Today Ⅱ Foreign Direct Investment（FDI） 1.Definitions 2.Impacts of FDI 3.Major Types of FDI Ⅲ Technology Transfer 1.Introduction 2.Modes of Technology Transfer Ⅳ Market Entry Modes of Multinational Corporations 1.International JointVentures（IJVs） 2.Fully Owned Subsidiaries Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Five Instruments of Trade Policy Ⅰ Tariffs 1.Specific Tariff 2.AdValorem Tariff 3.Compound Tariff Ⅱ Quotas Ⅲ Embargoes Ⅳ Exchange Controls Ⅴ Product Standards Ⅵ Anti-dumping 1.Anti-dumping 2.Anti-dumping，Safeguards，Countervailing Duties 3.WTO—Doha DevelopmentRound Ⅶ Subsidies 1.Export Subsidies 2.WTO Rules on Subsidies Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Six International Marketing Ⅰ Marketing Research Ⅱ Segmentation Ⅲ Marketing Objectives and Strategy 1.Marketing Objectives 2.Marketing Strategy Ⅳ Marketing Mix 1.Product 2.Price 3.Place（Distribution） 4.Promotion Ⅴ ProductLife Cycle 1.Introduction Stage 2.Growth Stage 3.Maturity Stage 4.Decline Stage Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Seven GATT and WTO Ⅰ GATT 1.A Brief History of GATT 2.The Goal of GATT 3.GATT1994:Structure 4.The Principles of GATT Ⅱ WTO 1.A Brief History of WTO 2.The Function of WTO 3.The Principles of WTO 4.China's Accession Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
Unit Eight Market Transition and Development in China Ⅰ Market Transition Ⅱ Development with Its Major Trading Partners 1.Trade with the EuropeanUnion（EU） 2.Trade with the USA 3.Trade with Southeast Asia Ⅲ The Impact of Globalization on Chinese Economy 1.The Impact on the World Economy 2.The Impact on the Chinese Economy Vocabulary Notes Related Terms Post-reading Activities Supplementary Reading
AppendixⅠ Vocabulary AppendixⅡ Key to the Exercises
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